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Updated 2026

12 best Pipedrive alternatives

Pipedrive: Easy, visual sales CRM with an AI assistant that suggests next steps and writes emails. If it is not quite right for you, these tools do a similar job, ranked by our editors, and 4 of them can be used for free.

Read our Pipedrive overview

Top Pipedrive alternatives

Most similar first. Each entry says what it is best for and how it compares.

  1. 2. Attio

    Free + PaidAI Sales & CRM

    Flexible modern CRM that builds itself from your email and calendar, with AI research and automation.

    Best for: Startups and modern teams that want a flexible CRM.

    Why pick it: Flexible and fast; Free plan for small teams.

  2. 3. lemlist

    Free trialAI Sales & CRM

    Multichannel cold outreach tool with personalised emails, LinkedIn steps and AI sequence building.

    Best for: Founders and small sales teams doing personalised cold outreach.

    Why pick it: Creative personalisation; Email and LinkedIn in one campaign.

  3. 4. Close

    Free trialAI Sales & CRM

    Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help.

    Best for: Small, high-activity sales teams that make a lot of calls.

    Why pick it: Everything for outreach in one app; Simple to learn.

  4. 5. Gong

    PaidAI Sales & CRM

    Revenue intelligence platform that records sales calls and uses AI to coach and forecast.

    Best for: Sales teams that want insight from every customer conversation.

    Why pick it: Deep conversation insights; Widely used in B2B sales.

  5. 6. Clay

    Free + PaidAI Sales & CRM

    Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.

    Best for: Growth and sales teams that want highly targeted, well-researched outreach.

    Why pick it: Extremely flexible; Combines many data sources.

Pipedrive alternatives: questions

What is the best alternative to Pipedrive?

Our top pick is Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Attio and lemlist are close behind.

Is there a free alternative to Pipedrive?

Yes. Apollo.io, Attio, Clay, Seamless.AI can be used without paying, on a free plan or as open source. Free limits change often, so check each site.

Why look for a Pipedrive alternative?

People usually switch for price, a feature Pipedrive lacks, a different platform or simply a style of results they prefer. A common reason: no permanent free plan.

How did you pick these alternatives?

We list tools that do a similar job, most similar first, and rank them by our editorial score for usefulness, maturity and free-plan value. No listing is paid for.

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