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Attio

Flexible modern CRM that builds itself from your email and calendar, with AI research and automation.

Free + PaidAI Sales & CRM#7 in Sales & CRMby Attio

What is Attio?

Attio is a CRM that you can shape to fit your business. It syncs with email and calendar to build contact records automatically. AI features research companies, fill in data and power automations. It runs on the web with mobile apps and an API.

Best for: Startups and modern teams that want a flexible CRM.

What you can do with Attio

  1. Track investors or customers in custom lists

  2. Enrich new leads with AI

  3. Automate follow-up tasks

Key features

  • Auto-built records from email and calendar
  • Custom objects and views
  • AI research and data enrichment
  • Workflow automations

Attio pros and cons

Pros

  • Flexible and fast
  • Free plan for small teams

Cons

  • Less established than older CRMs

Attio pricing

Free + Paid

Attio has a free plan, with paid plans that add more usage or features. Plans change often, so check the official site for current prices.

How to get started

  1. Open attio.com and create a free account.
  2. Try one real task first: track investors or customers in custom lists.
  3. Compare the result with Apollo.io or Pipedrive, then keep the one that fits how you work.

Compare Attio

Side-by-side comparisons of features, pricing, pros and cons.

Attio alternatives

Other tools that do a similar job, ranked by our editors.

All Attio alternatives
  • Apollo.io

    Free + PaidEditor's pick

    Sales platform with a large B2B contact database, email sequences and AI research and writing.

    AI Sales & CRMVisit
  • Pipedrive

    Free trial

    Easy, visual sales CRM with an AI assistant that suggests next steps and writes emails.

    AI Sales & CRMVisit
  • lemlist

    Free trial

    Multichannel cold outreach tool with personalised emails, LinkedIn steps and AI sequence building.

    AI Sales & CRMVisit
  • Close

    Free trial

    Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help.

    AI Sales & CRMVisit
  • Gong

    Paid

    Revenue intelligence platform that records sales calls and uses AI to coach and forecast.

    AI Sales & CRMVisit
  • Clay

    Free + Paid

    Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.

    AI Sales & CRMVisit

Top AI sales tools

How Attio compares with the best in AI Sales & CRM.

  1. 1. Apollo.io

    Free + Paid

    Sales platform with a large B2B contact database, email sequences and AI research and writing.

  2. Revenue intelligence platform that records sales calls and uses AI to coach and forecast.

  3. 3. Clay

    Free + Paid

    Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.

  4. Salesforce's AI agent platform that works inside its CRM for sales, service and marketing.

  5. Sales engagement platform with AI that writes emails, summarises calls and guides deals.

See all 16 AI sales tools

Attio FAQ

What is Attio?

Attio is a CRM that you can shape to fit your business. It syncs with email and calendar to build contact records automatically. AI features research companies, fill in data and power automations. It runs on the web with mobile apps and an API.

Is Attio free?

Attio has a free plan, with paid plans that add more usage or features. Check the official site for current limits and prices.

What can you do with Attio?

With Attio you can track investors or customers in custom lists; enrich new leads with AI; automate follow-up tasks.

Who is Attio best for?

Startups and modern teams that want a flexible CRM.

Does Attio have an app?

Yes. Besides the web version, Attio has apps for iPhone & iPad and Android.

Who makes Attio?

Attio is made by Attio.

What are the best alternatives to Attio?

Popular alternatives include Apollo.io, Pipedrive, lemlist and Close. See the full ranking on our AI Sales & CRM page.

AltFTool is not affiliated with Attio. This summary was written by our editors from the tool's public information. Browse all 451 AI tools