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The corpus tells you what to consider. These explain how to think about it — validating without fooling yourself, scoring to rank rather than to decide, and recognising the red flags that take two years to surface.
The full methodology: six weighted signals, percentile-anchored tiers, how signals are calibrated, and an explicit list of what the score does not tell you.
Read the methodology →A seven-day validation sequence that produces evidence instead of encouragement, with the specific questions to ask and the answers that should stop you.
Read →7 min readA practical framework for comparing ideas against each other, and the cognitive traps that make scoring feel rigorous while producing nothing.
Read →6 min readMost obvious ideas have been tried. Why-now analysis asks what changed, and it is the fastest way to tell a real opening from a well-trodden failure.
Read →7 min readPatterns that show up repeatedly in ideas that fail slowly — the expensive kind of failure, where it takes two years to find out.
Read →8 min readHorizontal software is crowded and vertical software is not, for structural reasons that have not changed. Where the remaining openings actually are.
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