Skip to main content

Best AI sales tools in 2026

Find leads, write outreach, record calls and keep your CRM up to date with AI.

16 tools, ranked by our editors. Pricing is what each tool's own site shows.

Top 10 AI sales tools

  1. 1. Apollo.io

    Free + Paid

    Sales platform with a large B2B contact database, email sequences and AI research and writing.

    Best for: Sales reps and founders who need leads and outreach in one tool.

  2. Revenue intelligence platform that records sales calls and uses AI to coach and forecast.

    Best for: Sales teams that want insight from every customer conversation.

  3. 3. Clay

    Free + Paid

    Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.

    Best for: Growth and sales teams that want highly targeted, well-researched outreach.

  4. Salesforce's AI agent platform that works inside its CRM for sales, service and marketing.

    Best for: Companies already using Salesforce that want AI built into their CRM.

  5. Sales engagement platform with AI that writes emails, summarises calls and guides deals.

    Best for: Mid-size and large sales teams with structured outreach.

  6. 6. Pipedrive

    Free trial

    Easy, visual sales CRM with an AI assistant that suggests next steps and writes emails.

    Best for: Small sales teams that want a simple CRM they will actually use.

  7. 7. Attio

    Free + Paid

    Flexible modern CRM that builds itself from your email and calendar, with AI research and automation.

    Best for: Startups and modern teams that want a flexible CRM.

  8. Revenue workflow platform with cadences, call recording and AI guidance for sellers.

    Best for: B2B sales teams that want guided daily workflows.

  9. B2B data platform with company and contact intelligence, plus AI tools to find buying signals.

    Best for: Larger sales and marketing teams that rely on B2B data.

  10. 10. lemlist

    Free trial

    Multichannel cold outreach tool with personalised emails, LinkedIn steps and AI sequence building.

    Best for: Founders and small sales teams doing personalised cold outreach.

All AI sales tools

Filter by price or search within this category.

16 AI tools

  • Apollo.io

    Free + PaidEditor's pick

    Sales platform with a large B2B contact database, email sequences and AI research and writing.

  • Gong

    Paid

    Revenue intelligence platform that records sales calls and uses AI to coach and forecast.

  • Clay

    Free + Paid

    Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.

  • Sales engagement platform with AI that writes emails, summarises calls and guides deals.

  • Pipedrive

    Free trial

    Easy, visual sales CRM with an AI assistant that suggests next steps and writes emails.

  • Attio

    Free + Paid

    Flexible modern CRM that builds itself from your email and calendar, with AI research and automation.

  • Revenue workflow platform with cadences, call recording and AI guidance for sellers.

  • B2B data platform with company and contact intelligence, plus AI tools to find buying signals.

  • lemlist

    Free trial

    Multichannel cold outreach tool with personalised emails, LinkedIn steps and AI sequence building.

  • Close

    Free trial

    Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help.

  • Bardeen

    Free + Paid

    Browser-based automation that scrapes pages and moves data between your apps with AI.

  • Mutiny

    Paid

    Personalises B2B website pages for each visitor's company and industry using AI.

  • AI prospecting platform that writes outreach and runs agent-led sequences for sales teams.

  • Seamless.AI

    Free + Paid

    Contact search engine that finds emails and phone numbers for B2B prospects.

  • Storydoc

    Free trial

    Makes interactive, scrollable decks and proposals with AI, plus tracking on who reads them.

Compare AI sales tools

Head-to-heads, alternatives and free picks in this category.

AI Sales & CRM: common questions

What is the best AI sales tool in 2026?

Our top pick is Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Gong and Clay are close behind.

Are there free AI sales tools?

Yes. Apollo.io, Clay, Attio, Bardeen, Seamless.AI can all be used without paying, on a free plan or as open source. Free limits change often, so check each tool's site.

How do you rank AI sales tools?

Our editors score each tool on how well it does the job, how mature and reliable it is and how much the free plan gives you. No listing is paid for.

More AI categories