Clay
Free + Paid
Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.
AI Sales & CRMVisit
ZoomInfo
B2B data platform with company and contact intelligence, plus AI tools to find buying signals.
What is ZoomInfo?
ZoomInfo provides data about companies and business contacts for sales and marketing. You can search for prospects, see buying signals like hiring or funding, and use AI tools to prioritise accounts and write outreach. It runs on the web with integrations.
Best for: Larger sales and marketing teams that rely on B2B data.
What you can do with ZoomInfo
Find decision makers at a target company
Spot companies showing buying intent
Keep CRM records up to date
Key features
- Large company and contact database
- Buying intent signals
- AI account prioritisation
- CRM integrations
ZoomInfo pros and cons
Pros
- Very broad data coverage
- Useful buying signals
Cons
- Expensive for small teams
ZoomInfo pricing
Paid
ZoomInfo is a paid tool; there is no ongoing free plan. Plans change often, so check the official site for current prices.
How to get started
- Open zoominfo.com and create a free account or start the trial.
- Try one real task first: find decision makers at a target company.
- Compare the result with Clay or Apollo.io, then keep the one that fits how you work.
Compare ZoomInfo
Side-by-side comparisons of features, pricing, pros and cons.
ZoomInfo alternatives
Other tools that do a similar job, ranked by our editors.
Apollo.io
Free + PaidEditor's pickSales platform with a large B2B contact database, email sequences and AI research and writing.
AI Sales & CRMVisitGong
PaidRevenue intelligence platform that records sales calls and uses AI to coach and forecast.
AI Sales & CRMVisitSalesforce's AI agent platform that works inside its CRM for sales, service and marketing.
AI Sales & CRMVisitOutreach
PaidSales engagement platform with AI that writes emails, summarises calls and guides deals.
AI Sales & CRMVisitPipedrive
Free trialEasy, visual sales CRM with an AI assistant that suggests next steps and writes emails.
AI Sales & CRMVisit
Top AI sales tools
How ZoomInfo compares with the best in AI Sales & CRM.
1. Apollo.io
Free + PaidSales platform with a large B2B contact database, email sequences and AI research and writing.
2. Gong
PaidRevenue intelligence platform that records sales calls and uses AI to coach and forecast.
3. Clay
Free + PaidSpreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.
Salesforce's AI agent platform that works inside its CRM for sales, service and marketing.
5. Outreach
PaidSales engagement platform with AI that writes emails, summarises calls and guides deals.
ZoomInfo FAQ
What is ZoomInfo?
ZoomInfo provides data about companies and business contacts for sales and marketing. You can search for prospects, see buying signals like hiring or funding, and use AI tools to prioritise accounts and write outreach. It runs on the web with integrations.
Is ZoomInfo free?
ZoomInfo is a paid tool; there is no ongoing free plan. Check the official site for current limits and prices.
What can you do with ZoomInfo?
With ZoomInfo you can find decision makers at a target company; spot companies showing buying intent; keep CRM records up to date.
Who is ZoomInfo best for?
Larger sales and marketing teams that rely on B2B data.
Does ZoomInfo have an app?
ZoomInfo runs as web app, chrome extension and api; we know of no dedicated phone or desktop app.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo.
What are the best alternatives to ZoomInfo?
Popular alternatives include Clay, Apollo.io, Gong and Salesforce Agentforce. See the full ranking on our AI Sales & CRM page.
AltFTool is not affiliated with ZoomInfo. This summary was written by our editors from the tool's public information. Browse all 451 AI tools