ZoomInfo
Paid
B2B data platform with company and contact intelligence, plus AI tools to find buying signals.
AI Sales & CRMVisit
Clay
Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.
What is Clay?
Clay lets you build lead lists in a spreadsheet-like table, then enrich each row with data from many providers. AI agents can browse the web to research companies and write personalised lines. Results can flow into your CRM or outreach tools. It runs in the browser.
Best for: Growth and sales teams that want highly targeted, well-researched outreach.
What you can do with Clay
Find companies hiring for a certain role
Research each prospect with AI
Write a personal opening line for every lead
Key features
- Data enrichment from many providers
- AI web research agent
- Personalised message writing
- CRM and outreach integrations
Clay pros and cons
Pros
- Extremely flexible
- Combines many data sources
Cons
- Takes time to learn
- Credits can run out quickly
Clay pricing
Free + Paid
Clay has a free plan, with paid plans that add more usage or features. Plans change often, so check the official site for current prices.
How to get started
- Open clay.com and create a free account.
- Try one real task first: find companies hiring for a certain role.
- Compare the result with ZoomInfo or Apollo.io, then keep the one that fits how you work.
Compare Clay
Side-by-side comparisons of features, pricing, pros and cons.
Clay alternatives
Other tools that do a similar job, ranked by our editors.
Apollo.io
Free + PaidEditor's pickSales platform with a large B2B contact database, email sequences and AI research and writing.
AI Sales & CRMVisitGong
PaidRevenue intelligence platform that records sales calls and uses AI to coach and forecast.
AI Sales & CRMVisitSalesforce's AI agent platform that works inside its CRM for sales, service and marketing.
AI Sales & CRMVisitOutreach
PaidSales engagement platform with AI that writes emails, summarises calls and guides deals.
AI Sales & CRMVisitPipedrive
Free trialEasy, visual sales CRM with an AI assistant that suggests next steps and writes emails.
AI Sales & CRMVisit
Top AI sales tools
How Clay compares with the best in AI Sales & CRM.
1. Apollo.io
Free + PaidSales platform with a large B2B contact database, email sequences and AI research and writing.
2. Gong
PaidRevenue intelligence platform that records sales calls and uses AI to coach and forecast.
3. Clay
Free + PaidSpreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.
Salesforce's AI agent platform that works inside its CRM for sales, service and marketing.
5. Outreach
PaidSales engagement platform with AI that writes emails, summarises calls and guides deals.
Clay FAQ
What is Clay?
Clay lets you build lead lists in a spreadsheet-like table, then enrich each row with data from many providers. AI agents can browse the web to research companies and write personalised lines. Results can flow into your CRM or outreach tools. It runs in the browser.
Is Clay free?
Clay has a free plan, with paid plans that add more usage or features. Check the official site for current limits and prices.
What can you do with Clay?
With Clay you can find companies hiring for a certain role; research each prospect with AI; write a personal opening line for every lead.
Who is Clay best for?
Growth and sales teams that want highly targeted, well-researched outreach.
Does Clay have an app?
Clay runs as web app; we know of no dedicated phone or desktop app.
Who makes Clay?
Clay is made by Clay.
What are the best alternatives to Clay?
Popular alternatives include ZoomInfo, Apollo.io, Gong and Salesforce Agentforce. See the full ranking on our AI Sales & CRM page.
AltFTool is not affiliated with Clay. This summary was written by our editors from the tool's public information. Browse all 451 AI tools