Apollo.io vs Pipedrive
Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Pipedrive: Easy, visual sales CRM with an AI assistant that suggests next steps and writes emails. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Apollo.io
Best for: Sales reps and founders who need leads and outreach in one tool.
Stands out for: Useful free plan; Data and outreach together.
Pipedrive
Best for: Small sales teams that want a simple CRM they will actually use.
Stands out for: Very easy to use; Good mobile app.
Side-by-side comparison
| Visit apollo.io (opens in a new tab) | Visit pipedrive.com (opens in a new tab) | |
|---|---|---|
| What it is | Sales platform with a large B2B contact database, email sequences and AI research and writing. | Easy, visual sales CRM with an AI assistant that suggests next steps and writes emails. |
| Pricing | Free + PaidFree plan; paid plans add more credits | Free trial |
| Free to use | Yes | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #1 in category | #6 in category |
| Made by | Apollo.io | Pipedrive |
| Best for | Sales reps and founders who need leads and outreach in one tool. | Small sales teams that want a simple CRM they will actually use. |
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Apollo.io vs Pipedrive: questions
Is Apollo.io better than Pipedrive?
Neither wins for everyone. Our editors rank Apollo.io slightly higher overall in AI Sales & CRM, but Pipedrive can be the better fit: Small sales teams that want a simple CRM they will actually use.
Which is free, Apollo.io or Pipedrive?
Apollo.io can be used for free (free + paid), while Pipedrive is free trial.
Can I use Apollo.io and Pipedrive together?
Yes. Many people keep both and pick per task, for example build a list of target prospects with Apollo.io, and track deals through each stage with Pipedrive.