Hootsuite
Plan, schedule and track posts across all your social accounts, with an AI writing helper built in.
Plan, write, design and schedule posts for Instagram, LinkedIn, X, TikTok and more.
14 tools, ranked by our editors. Pricing is what each tool's own site shows.
Plan, schedule and track posts across all your social accounts, with an AI writing helper built in.
Best for: Marketing teams and agencies that manage several brands on many networks.
All-in-one social media suite for publishing, engagement, listening and reporting, with AI assists.
Best for: Mid-size and larger teams that need strong reporting and customer care on social.
Quick design app for social posts, flyers and videos, with Firefly AI built in.
Best for: Small businesses, students and creators who need quick, polished graphics.
Visual social scheduler for Instagram, TikTok and more, with AI caption help and link-in-bio pages.
Best for: Creators and brands focused on visual platforms like Instagram and TikTok.
Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.
Best for: Freelancers and small teams who want scheduling and analytics without a big budget.
Social media manager with a unified inbox, scheduling, reporting and an AI writing assistant.
Best for: Agencies and in-house teams that handle a lot of comments and messages.
Category-based social scheduler that recycles evergreen posts and uses AI to write and plan content.
Best for: Small businesses that want a steady posting rhythm with little daily effort.
Social media management platform with scheduling, inbox, reviews and AI-written posts and replies.
Best for: Agencies and local businesses that want many features at a fair price.
Brand success platform for planning, approving and publishing social posts, with AI post ideas.
Best for: Teams that need a clear review and approval process for social posts.
Collaborative social content planner where teams draft, comment on and approve posts together.
Best for: Agencies and teams with clients or managers who review every post.
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14 AI tools
Plan, schedule and track posts across all your social accounts, with an AI writing helper built in.
All-in-one social media suite for publishing, engagement, listening and reporting, with AI assists.
Quick design app for social posts, flyers and videos, with Firefly AI built in.
Visual social scheduler for Instagram, TikTok and more, with AI caption help and link-in-bio pages.
Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.
Social media manager with a unified inbox, scheduling, reporting and an AI writing assistant.
Category-based social scheduler that recycles evergreen posts and uses AI to write and plan content.
Social media management platform with scheduling, inbox, reviews and AI-written posts and replies.
Brand success platform for planning, approving and publishing social posts, with AI post ideas.
Collaborative social content planner where teams draft, comment on and approve posts together.
LinkedIn growth tool that helps you write, schedule and analyse posts with AI.
Creator-focused scheduler that recycles content and uses AI to write and improve posts.
AI tool that writes social captions, designs graphics and schedules posts in one workspace.
Scheduling and growth tool for X (Twitter) and other networks, with AI help for writing posts.
Head-to-heads, alternatives and free picks in this category.
Our top pick is Hootsuite: Plan, schedule and track posts across all your social accounts, with an AI writing helper built in. Sprout Social and Adobe Express are close behind.
Yes. Adobe Express, Metricool, Agorapulse, Vista Social, Planable can all be used without paying, on a free plan or as open source. Free limits change often, so check each tool's site.
Our editors score each tool on how well it does the job, how mature and reliable it is and how much the free plan gives you. No listing is paid for.