Apollo.io vs Salesforce Agentforce
Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Salesforce Agentforce: Salesforce's AI agent platform that works inside its CRM for sales, service and marketing. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Apollo.io
Best for: Sales reps and founders who need leads and outreach in one tool.
Stands out for: Useful free plan; Data and outreach together.
Salesforce Agentforce
Best for: Companies already using Salesforce that want AI built into their CRM.
Stands out for: Deep CRM integration; Enterprise-grade controls.
Side-by-side comparison
| Visit apollo.io (opens in a new tab) | Visit salesforce.com (opens in a new tab) | |
|---|---|---|
| What it is | Sales platform with a large B2B contact database, email sequences and AI research and writing. | Salesforce's AI agent platform that works inside its CRM for sales, service and marketing. |
| Pricing | Free + PaidFree plan; paid plans add more credits | Paid |
| Free to use | Yes | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #1 in category | #4 in category |
| Made by | Apollo.io | Salesforce |
| Best for | Sales reps and founders who need leads and outreach in one tool. | Companies already using Salesforce that want AI built into their CRM. |
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Apollo.io vs Salesforce Agentforce: questions
Is Apollo.io better than Salesforce Agentforce?
Neither wins for everyone. Our editors rank Apollo.io slightly higher overall in AI Sales & CRM, but Salesforce Agentforce can be the better fit: Companies already using Salesforce that want AI built into their CRM.
Which is free, Apollo.io or Salesforce Agentforce?
Apollo.io can be used for free (free + paid), while Salesforce Agentforce is paid.
Can I use Apollo.io and Salesforce Agentforce together?
Yes. Many people keep both and pick per task, for example build a list of target prospects with Apollo.io, and have an agent follow up with new leads with Salesforce Agentforce.