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Clay vs Salesforce Agentforce

Clay: Spreadsheet-style tool that enriches leads from many data sources and uses AI agents to research. Salesforce Agentforce: Salesforce's AI agent platform that works inside its CRM for sales, service and marketing. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Clay

Best for: Growth and sales teams that want highly targeted, well-researched outreach.

Stands out for: Extremely flexible; Combines many data sources.

Salesforce Agentforce

Best for: Companies already using Salesforce that want AI built into their CRM.

Stands out for: Deep CRM integration; Enterprise-grade controls.

Side-by-side comparison

Comparison of Clay, Salesforce Agentforce
Clay
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Salesforce Agentforce
Visit salesforce.com (opens in a new tab)
What it isSpreadsheet-style tool that enriches leads from many data sources and uses AI agents to research.Salesforce's AI agent platform that works inside its CRM for sales, service and marketing.
Pricing
Free + Paid
Paid
Free to useYesNo
CategoryAI Sales & CRMAI Sales & CRM
Editor rank#3 in category#4 in category
Made byClaySalesforce
Best forGrowth and sales teams that want highly targeted, well-researched outreach.Companies already using Salesforce that want AI built into their CRM.
Key features
  • Data enrichment from many providers
  • AI web research agent
  • Personalised message writing
  • CRM and outreach integrations
  • AI agents that use your CRM data
  • Lead qualification and meeting prep
  • Low-code agent builder
  • Trust and security controls
Pros
  • Extremely flexible
  • Combines many data sources
  • Deep CRM integration
  • Enterprise-grade controls
Cons
  • Takes time to learn
  • Credits can run out quickly
  • Best value only if you already use Salesforce
Use it to
  • Find companies hiring for a certain role
  • Research each prospect with AI
  • Write a personal opening line for every lead
  • Have an agent follow up with new leads
  • Prepare a briefing before a sales call
  • Answer customers using account history
Web app
iPhone & iPad
Android
API

Clay vs Salesforce Agentforce: questions

Is Clay better than Salesforce Agentforce?

Neither wins for everyone. Our editors rank Clay slightly higher overall in AI Sales & CRM, but Salesforce Agentforce can be the better fit: Companies already using Salesforce that want AI built into their CRM.

Which is free, Clay or Salesforce Agentforce?

Clay can be used for free (free + paid), while Salesforce Agentforce is paid.

Can I use Clay and Salesforce Agentforce together?

Yes. Many people keep both and pick per task, for example find companies hiring for a certain role with Clay, and have an agent follow up with new leads with Salesforce Agentforce.

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