VS

Apollo.io vs Attio

Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Attio: Flexible modern CRM that builds itself from your email and calendar, with AI research and automation. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Apollo.io

Best for: Sales reps and founders who need leads and outreach in one tool.

Stands out for: Useful free plan; Data and outreach together.

Attio

Best for: Startups and modern teams that want a flexible CRM.

Stands out for: Flexible and fast; Free plan for small teams.

Side-by-side comparison

Comparison of Apollo.io, Attio
Apollo.io
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Attio
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What it isSales platform with a large B2B contact database, email sequences and AI research and writing.Flexible modern CRM that builds itself from your email and calendar, with AI research and automation.
Pricing
Free + PaidFree plan; paid plans add more credits
Free + Paid
Free to useYesYes
CategoryAI Sales & CRMAI Sales & CRM
Editor rank#1 in category#7 in category
Made byApollo.ioAttio
Best forSales reps and founders who need leads and outreach in one tool.Startups and modern teams that want a flexible CRM.
Key features
  • Large B2B contact database
  • Email sequences and dialer
  • AI research and email writing
  • Chrome extension for LinkedIn and Gmail
  • Auto-built records from email and calendar
  • Custom objects and views
  • AI research and data enrichment
  • Workflow automations
Pros
  • Useful free plan
  • Data and outreach together
  • Flexible and fast
  • Free plan for small teams
Cons
  • Contact data is not always up to date
  • Less established than older CRMs
Use it to
  • Build a list of target prospects
  • Send a personalised email sequence
  • Find a contact's work email from LinkedIn
  • Track investors or customers in custom lists
  • Enrich new leads with AI
  • Automate follow-up tasks
Web app
iPhone & iPad
Android
Chrome extension
API

Apollo.io vs Attio: questions

Is Apollo.io better than Attio?

Neither wins for everyone. Our editors rank Apollo.io slightly higher overall in AI Sales & CRM, but Attio can be the better fit: Startups and modern teams that want a flexible CRM.

Which is free, Apollo.io or Attio?

Both can be used without paying: Apollo.io is free + paid and Attio is free + paid. Paid plans add more usage or features.

Can I use Apollo.io and Attio together?

Yes. Many people keep both and pick per task, for example build a list of target prospects with Apollo.io, and track investors or customers in custom lists with Attio.

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