Apollo.io vs ZoomInfo
Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. ZoomInfo: B2B data platform with company and contact intelligence, plus AI tools to find buying signals. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Apollo.io
Best for: Sales reps and founders who need leads and outreach in one tool.
Stands out for: Useful free plan; Data and outreach together.
ZoomInfo
Best for: Larger sales and marketing teams that rely on B2B data.
Stands out for: Very broad data coverage; Useful buying signals.
Side-by-side comparison
| Visit apollo.io (opens in a new tab) | Visit zoominfo.com (opens in a new tab) | |
|---|---|---|
| What it is | Sales platform with a large B2B contact database, email sequences and AI research and writing. | B2B data platform with company and contact intelligence, plus AI tools to find buying signals. |
| Pricing | Free + PaidFree plan; paid plans add more credits | Paid |
| Free to use | Yes | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #1 in category | #9 in category |
| Made by | Apollo.io | ZoomInfo |
| Best for | Sales reps and founders who need leads and outreach in one tool. | Larger sales and marketing teams that rely on B2B data. |
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Apollo.io vs ZoomInfo: questions
Is Apollo.io better than ZoomInfo?
Neither wins for everyone. Our editors rank Apollo.io slightly higher overall in AI Sales & CRM, but ZoomInfo can be the better fit: Larger sales and marketing teams that rely on B2B data.
Which is free, Apollo.io or ZoomInfo?
Apollo.io can be used for free (free + paid), while ZoomInfo is paid.
Can I use Apollo.io and ZoomInfo together?
Yes. Many people keep both and pick per task, for example build a list of target prospects with Apollo.io, and find decision makers at a target company with ZoomInfo.