Apollo.io vs Outreach
Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Outreach: Sales engagement platform with AI that writes emails, summarises calls and guides deals. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Apollo.io
Best for: Sales reps and founders who need leads and outreach in one tool.
Stands out for: Useful free plan; Data and outreach together.
Outreach
Best for: Mid-size and large sales teams with structured outreach.
Stands out for: Mature, full-featured platform; Covers email, phone and LinkedIn.
Side-by-side comparison
| Visit apollo.io (opens in a new tab) | Visit outreach.io (opens in a new tab) | |
|---|---|---|
| What it is | Sales platform with a large B2B contact database, email sequences and AI research and writing. | Sales engagement platform with AI that writes emails, summarises calls and guides deals. |
| Pricing | Free + PaidFree plan; paid plans add more credits | Paid |
| Free to use | Yes | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #1 in category | #5 in category |
| Made by | Apollo.io | Outreach |
| Best for | Sales reps and founders who need leads and outreach in one tool. | Mid-size and large sales teams with structured outreach. |
| Key features |
|
|
| Pros |
|
|
| Cons |
|
|
| Use it to |
|
|
| Web app | ||
| Chrome extension | ||
| API |
Apollo.io vs Outreach: questions
Is Apollo.io better than Outreach?
Neither wins for everyone. Our editors rank Apollo.io slightly higher overall in AI Sales & CRM, but Outreach can be the better fit: Mid-size and large sales teams with structured outreach.
Which is free, Apollo.io or Outreach?
Apollo.io can be used for free (free + paid), while Outreach is paid.
Can I use Apollo.io and Outreach together?
Yes. Many people keep both and pick per task, for example build a list of target prospects with Apollo.io, and run a sequence of emails and calls with Outreach.