Salesforce Agentforce vs ZoomInfo
Salesforce Agentforce: Salesforce's AI agent platform that works inside its CRM for sales, service and marketing. ZoomInfo: B2B data platform with company and contact intelligence, plus AI tools to find buying signals. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Salesforce Agentforce
Best for: Companies already using Salesforce that want AI built into their CRM.
Stands out for: Deep CRM integration; Enterprise-grade controls.
ZoomInfo
Best for: Larger sales and marketing teams that rely on B2B data.
Stands out for: Very broad data coverage; Useful buying signals.
Side-by-side comparison
| Visit salesforce.com (opens in a new tab) | Visit zoominfo.com (opens in a new tab) | |
|---|---|---|
| What it is | Salesforce's AI agent platform that works inside its CRM for sales, service and marketing. | B2B data platform with company and contact intelligence, plus AI tools to find buying signals. |
| Pricing | Paid | Paid |
| Free to use | No | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #4 in category | #9 in category |
| Made by | Salesforce | ZoomInfo |
| Best for | Companies already using Salesforce that want AI built into their CRM. | Larger sales and marketing teams that rely on B2B data. |
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Salesforce Agentforce vs ZoomInfo: questions
Is Salesforce Agentforce better than ZoomInfo?
Neither wins for everyone. Our editors rank Salesforce Agentforce slightly higher overall in AI Sales & CRM, but ZoomInfo can be the better fit: Larger sales and marketing teams that rely on B2B data.
Which is free, Salesforce Agentforce or ZoomInfo?
Neither has an ongoing free plan: Salesforce Agentforce is paid and ZoomInfo is paid.
Can I use Salesforce Agentforce and ZoomInfo together?
Yes. Many people keep both and pick per task, for example have an agent follow up with new leads with Salesforce Agentforce, and find decision makers at a target company with ZoomInfo.