Outreach vs ZoomInfo
Outreach: Sales engagement platform with AI that writes emails, summarises calls and guides deals. ZoomInfo: B2B data platform with company and contact intelligence, plus AI tools to find buying signals. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Outreach
Best for: Mid-size and large sales teams with structured outreach.
Stands out for: Mature, full-featured platform; Covers email, phone and LinkedIn.
ZoomInfo
Best for: Larger sales and marketing teams that rely on B2B data.
Stands out for: Very broad data coverage; Useful buying signals.
Side-by-side comparison
| Visit outreach.io (opens in a new tab) | Visit zoominfo.com (opens in a new tab) | |
|---|---|---|
| What it is | Sales engagement platform with AI that writes emails, summarises calls and guides deals. | B2B data platform with company and contact intelligence, plus AI tools to find buying signals. |
| Pricing | Paid | Paid |
| Free to use | No | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #5 in category | #9 in category |
| Made by | Outreach | ZoomInfo |
| Best for | Mid-size and large sales teams with structured outreach. | Larger sales and marketing teams that rely on B2B data. |
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Outreach vs ZoomInfo: questions
Is Outreach better than ZoomInfo?
Neither wins for everyone. Our editors rank Outreach slightly higher overall in AI Sales & CRM, but ZoomInfo can be the better fit: Larger sales and marketing teams that rely on B2B data.
Which is free, Outreach or ZoomInfo?
Neither has an ongoing free plan: Outreach is paid and ZoomInfo is paid.
Can I use Outreach and ZoomInfo together?
Yes. Many people keep both and pick per task, for example run a sequence of emails and calls with Outreach, and find decision makers at a target company with ZoomInfo.