Apollo.io vs Close
Apollo.io: Sales platform with a large B2B contact database, email sequences and AI research and writing. Close: Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Apollo.io
Best for: Sales reps and founders who need leads and outreach in one tool.
Stands out for: Useful free plan; Data and outreach together.
Close
Best for: Small, high-activity sales teams that make a lot of calls.
Stands out for: Everything for outreach in one app; Simple to learn.
Side-by-side comparison
| Visit apollo.io (opens in a new tab) | Visit close.com (opens in a new tab) | |
|---|---|---|
| What it is | Sales platform with a large B2B contact database, email sequences and AI research and writing. | Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help. |
| Pricing | Free + PaidFree plan; paid plans add more credits | Free trial |
| Free to use | Yes | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #1 in category | #11 in category |
| Made by | Apollo.io | Close |
| Best for | Sales reps and founders who need leads and outreach in one tool. | Small, high-activity sales teams that make a lot of calls. |
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Apollo.io vs Close: questions
Is Apollo.io better than Close?
Neither wins for everyone. Our editors rank Apollo.io slightly higher overall in AI Sales & CRM, but Close can be the better fit: Small, high-activity sales teams that make a lot of calls.
Which is free, Apollo.io or Close?
Apollo.io can be used for free (free + paid), while Close is free trial.
Can I use Apollo.io and Close together?
Yes. Many people keep both and pick per task, for example build a list of target prospects with Apollo.io, and call a list of leads from the CRM with Close.