VS

Sprout Social vs Metricool

Sprout Social: All-in-one social media suite for publishing, engagement, listening and reporting, with AI assists. Metricool: Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Sprout Social

Best for: Mid-size and larger teams that need strong reporting and customer care on social.

Stands out for: Polished, easy-to-read reports; Excellent shared inbox.

Metricool

Best for: Freelancers and small teams who want scheduling and analytics without a big budget.

Stands out for: Generous free plan; Good value analytics.

Side-by-side comparison

Comparison of Sprout Social, Metricool
Sprout Social
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Metricool
Visit metricool.com (opens in a new tab)
What it isAll-in-one social media suite for publishing, engagement, listening and reporting, with AI assists.Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.
Pricing
Free trial
Free + Paid
Free to useNoYes
CategoryAI Social MediaAI Social Media
Editor rank#2 in category#5 in category
Made bySprout SocialMetricool
Best forMid-size and larger teams that need strong reporting and customer care on social.Freelancers and small teams who want scheduling and analytics without a big budget.
Key features
  • Smart inbox that groups messages from all networks
  • Publishing calendar with approval steps
  • AI-assisted replies and post writing
  • In-depth reports and listening tools
  • Planner for many social networks
  • Analytics for posts and ads
  • Competitor tracking
  • AI text assistant
Pros
  • Polished, easy-to-read reports
  • Excellent shared inbox
  • Generous free plan
  • Good value analytics
Cons
  • Higher cost than simpler schedulers
  • More than a solo user needs
  • Interface has a lot going on at first
Use it to
  • Answer customer messages from several networks
  • Build a monthly performance report
  • Track what people say about your brand
  • Schedule posts across six networks at once
  • Compare your growth with competitors
  • Export a monthly report for a client
Web app
iPhone & iPad
Android
Chrome extension

Sprout Social vs Metricool: questions

Is Sprout Social better than Metricool?

Neither wins for everyone. Our editors rank Sprout Social slightly higher overall in AI Social Media, but Metricool can be the better fit: Freelancers and small teams who want scheduling and analytics without a big budget.

Which is free, Sprout Social or Metricool?

Metricool can be used for free (free + paid), while Sprout Social is free trial.

Can I use Sprout Social and Metricool together?

Yes. Many people keep both and pick per task, for example answer customer messages from several networks with Sprout Social, and schedule posts across six networks at once with Metricool.

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