VS

Hootsuite vs Metricool

Hootsuite: Plan, schedule and track posts across all your social accounts, with an AI writing helper built in. Metricool: Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Hootsuite

Best for: Marketing teams and agencies that manage several brands on many networks.

Stands out for: Very mature and widely used; Supports most major networks.

Metricool

Best for: Freelancers and small teams who want scheduling and analytics without a big budget.

Stands out for: Generous free plan; Good value analytics.

Side-by-side comparison

Comparison of Hootsuite, Metricool
Hootsuite
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Metricool
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What it isPlan, schedule and track posts across all your social accounts, with an AI writing helper built in.Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.
Pricing
Free trialFree trial; paid plans after
Free + Paid
Free to useNoYes
CategoryAI Social MediaAI Social Media
Editor rank#1 in category#5 in category
Made byHootsuiteMetricool
Best forMarketing teams and agencies that manage several brands on many networks.Freelancers and small teams who want scheduling and analytics without a big budget.
Key features
  • One calendar for many social networks
  • OwlyWriter AI for captions and post ideas
  • Shared inbox for comments and messages
  • Analytics and social listening reports
  • Planner for many social networks
  • Analytics for posts and ads
  • Competitor tracking
  • AI text assistant
Pros
  • Very mature and widely used
  • Supports most major networks
  • Strong team and approval tools
  • Generous free plan
  • Good value analytics
Cons
  • Paid plans only after the trial
  • Can feel heavy for a single creator
  • Interface has a lot going on at first
Use it to
  • Schedule a month of posts in one sitting
  • Draft captions for a product launch
  • Reply to comments from every network in one place
  • Schedule posts across six networks at once
  • Compare your growth with competitors
  • Export a monthly report for a client
Web app
iPhone & iPad
Android
Chrome extension

Hootsuite vs Metricool: questions

Is Hootsuite better than Metricool?

Neither wins for everyone. Our editors rank Hootsuite slightly higher overall in AI Social Media, but Metricool can be the better fit: Freelancers and small teams who want scheduling and analytics without a big budget.

Which is free, Hootsuite or Metricool?

Metricool can be used for free (free + paid), while Hootsuite is free trial.

Can I use Hootsuite and Metricool together?

Yes. Many people keep both and pick per task, for example schedule a month of posts in one sitting with Hootsuite, and schedule posts across six networks at once with Metricool.

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