Later
Free trial
Visual social scheduler for Instagram, TikTok and more, with AI caption help and link-in-bio pages.
AI Social MediaVisit
Hootsuite
Plan, schedule and track posts across all your social accounts, with an AI writing helper built in.
What is Hootsuite?
Hootsuite is a long-running social media dashboard. You can schedule posts to many networks from one calendar, reply to comments in a shared inbox and check results in reports. Its OwlyWriter AI helps draft captions and post ideas. It runs on the web and on phones.
Best for: Marketing teams and agencies that manage several brands on many networks.
What you can do with Hootsuite
Schedule a month of posts in one sitting
Draft captions for a product launch
Reply to comments from every network in one place
Key features
- One calendar for many social networks
- OwlyWriter AI for captions and post ideas
- Shared inbox for comments and messages
- Analytics and social listening reports
Hootsuite pros and cons
Pros
- Very mature and widely used
- Supports most major networks
- Strong team and approval tools
Cons
- Paid plans only after the trial
- Can feel heavy for a single creator
Hootsuite pricing
Free trialFree trial; paid plans after
Hootsuite is a paid tool with a free trial. Plans change often, so check the official site for current prices.
How to get started
- Open hootsuite.com and create a free account or start the trial.
- Try one real task first: schedule a month of posts in one sitting.
- Compare the result with Later or Metricool, then keep the one that fits how you work.
Compare Hootsuite
Side-by-side comparisons of features, pricing, pros and cons.
Hootsuite alternatives
Other tools that do a similar job, ranked by our editors.
Metricool
Free + PaidPlan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.
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Free trialCategory-based social scheduler that recycles evergreen posts and uses AI to write and plan content.
AI Social MediaVisitOcoya
Free trialAI tool that writes social captions, designs graphics and schedules posts in one workspace.
AI Social MediaVisitSprout Social
Free trialAll-in-one social media suite for publishing, engagement, listening and reporting, with AI assists.
AI Social MediaVisitAgorapulse
Free + PaidSocial media manager with a unified inbox, scheduling, reporting and an AI writing assistant.
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Top AI social media tools
How Hootsuite compares with the best in AI Social Media.
1. Hootsuite
Free trialPlan, schedule and track posts across all your social accounts, with an AI writing helper built in.
2. Sprout Social
Free trialAll-in-one social media suite for publishing, engagement, listening and reporting, with AI assists.
3. Adobe Express
Free + PaidQuick design app for social posts, flyers and videos, with Firefly AI built in.
4. Later
Free trialVisual social scheduler for Instagram, TikTok and more, with AI caption help and link-in-bio pages.
5. Metricool
Free + PaidPlan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.
Hootsuite FAQ
What is Hootsuite?
Hootsuite is a long-running social media dashboard. You can schedule posts to many networks from one calendar, reply to comments in a shared inbox and check results in reports. Its OwlyWriter AI helps draft captions and post ideas. It runs on the web and on phones.
Is Hootsuite free?
Hootsuite is a paid tool with a free trial. Free trial; paid plans after. Check the official site for current limits and prices.
What can you do with Hootsuite?
With Hootsuite you can schedule a month of posts in one sitting; draft captions for a product launch; reply to comments from every network in one place.
Who is Hootsuite best for?
Marketing teams and agencies that manage several brands on many networks.
Does Hootsuite have an app?
Yes. Besides the web version, Hootsuite has apps for iPhone & iPad and Android.
Who makes Hootsuite?
Hootsuite is made by Hootsuite.
What are the best alternatives to Hootsuite?
Popular alternatives include Later, Metricool, SocialBee and Ocoya. See the full ranking on our AI Social Media page.
AltFTool is not affiliated with Hootsuite. This summary was written by our editors from the tool's public information. Browse all 451 AI tools