ZoomInfo vs Close
ZoomInfo: B2B data platform with company and contact intelligence, plus AI tools to find buying signals. Close: Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
ZoomInfo
Best for: Larger sales and marketing teams that rely on B2B data.
Stands out for: Very broad data coverage; Useful buying signals.
Close
Best for: Small, high-activity sales teams that make a lot of calls.
Stands out for: Everything for outreach in one app; Simple to learn.
Side-by-side comparison
| Visit zoominfo.com (opens in a new tab) | Visit close.com (opens in a new tab) | |
|---|---|---|
| What it is | B2B data platform with company and contact intelligence, plus AI tools to find buying signals. | Sales CRM with built-in calling, email and SMS, plus AI call summaries and email help. |
| Pricing | Paid | Free trial |
| Free to use | No | No |
| Category | AI Sales & CRM | AI Sales & CRM |
| Editor rank | #9 in category | #11 in category |
| Made by | ZoomInfo | Close |
| Best for | Larger sales and marketing teams that rely on B2B data. | Small, high-activity sales teams that make a lot of calls. |
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ZoomInfo vs Close: questions
Is ZoomInfo better than Close?
Neither wins for everyone. Our editors rank ZoomInfo slightly higher overall in AI Sales & CRM, but Close can be the better fit: Small, high-activity sales teams that make a lot of calls.
Which is free, ZoomInfo or Close?
Neither has an ongoing free plan: ZoomInfo is paid and Close is free trial.
Can I use ZoomInfo and Close together?
Yes. Many people keep both and pick per task, for example find decision makers at a target company with ZoomInfo, and call a list of leads from the CRM with Close.