Metricool vs Loomly
Metricool: Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. Loomly: Brand success platform for planning, approving and publishing social posts, with AI post ideas. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Metricool
Best for: Freelancers and small teams who want scheduling and analytics without a big budget.
Stands out for: Generous free plan; Good value analytics.
Loomly
Best for: Teams that need a clear review and approval process for social posts.
Stands out for: Clean approval workflow; Easy to learn.
Side-by-side comparison
| Visit metricool.com (opens in a new tab) | Visit loomly.com (opens in a new tab) | |
|---|---|---|
| What it is | Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. | Brand success platform for planning, approving and publishing social posts, with AI post ideas. |
| Pricing | Free + Paid | Free trial |
| Free to use | Yes | No |
| Category | AI Social Media | AI Social Media |
| Editor rank | #5 in category | #9 in category |
| Made by | Metricool | Loomly |
| Best for | Freelancers and small teams who want scheduling and analytics without a big budget. | Teams that need a clear review and approval process for social posts. |
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Metricool vs Loomly: questions
Is Metricool better than Loomly?
Neither wins for everyone. Our editors rank Metricool slightly higher overall in AI Social Media, but Loomly can be the better fit: Teams that need a clear review and approval process for social posts.
Which is free, Metricool or Loomly?
Metricool can be used for free (free + paid), while Loomly is free trial.
Can I use Metricool and Loomly together?
Yes. Many people keep both and pick per task, for example schedule posts across six networks at once with Metricool, and get a manager's sign-off before posting with Loomly.