VS

Hootsuite vs Loomly

Hootsuite: Plan, schedule and track posts across all your social accounts, with an AI writing helper built in. Loomly: Brand success platform for planning, approving and publishing social posts, with AI post ideas. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Hootsuite

Best for: Marketing teams and agencies that manage several brands on many networks.

Stands out for: Very mature and widely used; Supports most major networks.

Loomly

Best for: Teams that need a clear review and approval process for social posts.

Stands out for: Clean approval workflow; Easy to learn.

Side-by-side comparison

Comparison of Hootsuite, Loomly
Hootsuite
Visit hootsuite.com (opens in a new tab)
Loomly
Visit loomly.com (opens in a new tab)
What it isPlan, schedule and track posts across all your social accounts, with an AI writing helper built in.Brand success platform for planning, approving and publishing social posts, with AI post ideas.
Pricing
Free trialFree trial; paid plans after
Free trial
Free to useNoNo
CategoryAI Social MediaAI Social Media
Editor rank#1 in category#9 in category
Made byHootsuiteLoomly
Best forMarketing teams and agencies that manage several brands on many networks.Teams that need a clear review and approval process for social posts.
Key features
  • One calendar for many social networks
  • OwlyWriter AI for captions and post ideas
  • Shared inbox for comments and messages
  • Analytics and social listening reports
  • Shared content calendar
  • Approval workflows with comments
  • Post ideas and AI writing help
  • Basic analytics
Pros
  • Very mature and widely used
  • Supports most major networks
  • Strong team and approval tools
  • Clean approval workflow
  • Easy to learn
Cons
  • Paid plans only after the trial
  • Can feel heavy for a single creator
  • Analytics are lighter than larger suites
Use it to
  • Schedule a month of posts in one sitting
  • Draft captions for a product launch
  • Reply to comments from every network in one place
  • Get a manager's sign-off before posting
  • Collect post ideas from current events
  • Preview how a post will look on each network
Web app
iPhone & iPad
Android

Hootsuite vs Loomly: questions

Is Hootsuite better than Loomly?

Neither wins for everyone. Our editors rank Hootsuite slightly higher overall in AI Social Media, but Loomly can be the better fit: Teams that need a clear review and approval process for social posts.

Which is free, Hootsuite or Loomly?

Neither has an ongoing free plan: Hootsuite is free trial and Loomly is free trial.

Can I use Hootsuite and Loomly together?

Yes. Many people keep both and pick per task, for example schedule a month of posts in one sitting with Hootsuite, and get a manager's sign-off before posting with Loomly.

More comparisons