VS

Sprout Social vs Loomly

Sprout Social: All-in-one social media suite for publishing, engagement, listening and reporting, with AI assists. Loomly: Brand success platform for planning, approving and publishing social posts, with AI post ideas. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Sprout Social

Best for: Mid-size and larger teams that need strong reporting and customer care on social.

Stands out for: Polished, easy-to-read reports; Excellent shared inbox.

Loomly

Best for: Teams that need a clear review and approval process for social posts.

Stands out for: Clean approval workflow; Easy to learn.

Side-by-side comparison

Comparison of Sprout Social, Loomly
Sprout Social
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Loomly
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What it isAll-in-one social media suite for publishing, engagement, listening and reporting, with AI assists.Brand success platform for planning, approving and publishing social posts, with AI post ideas.
Pricing
Free trial
Free trial
Free to useNoNo
CategoryAI Social MediaAI Social Media
Editor rank#2 in category#9 in category
Made bySprout SocialLoomly
Best forMid-size and larger teams that need strong reporting and customer care on social.Teams that need a clear review and approval process for social posts.
Key features
  • Smart inbox that groups messages from all networks
  • Publishing calendar with approval steps
  • AI-assisted replies and post writing
  • In-depth reports and listening tools
  • Shared content calendar
  • Approval workflows with comments
  • Post ideas and AI writing help
  • Basic analytics
Pros
  • Polished, easy-to-read reports
  • Excellent shared inbox
  • Clean approval workflow
  • Easy to learn
Cons
  • Higher cost than simpler schedulers
  • More than a solo user needs
  • Analytics are lighter than larger suites
Use it to
  • Answer customer messages from several networks
  • Build a monthly performance report
  • Track what people say about your brand
  • Get a manager's sign-off before posting
  • Collect post ideas from current events
  • Preview how a post will look on each network
Web app
iPhone & iPad
Android

Sprout Social vs Loomly: questions

Is Sprout Social better than Loomly?

Neither wins for everyone. Our editors rank Sprout Social slightly higher overall in AI Social Media, but Loomly can be the better fit: Teams that need a clear review and approval process for social posts.

Which is free, Sprout Social or Loomly?

Neither has an ongoing free plan: Sprout Social is free trial and Loomly is free trial.

Can I use Sprout Social and Loomly together?

Yes. Many people keep both and pick per task, for example answer customer messages from several networks with Sprout Social, and get a manager's sign-off before posting with Loomly.

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