Clay

by Clay Labs

Build lead lists from many data sources with AI research.

Free + Paid
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Full review in the AI Tools DirectoryOur editors' full Clay review and category ranking live on the AI Tools page.

What is Clay?

Clay is a spreadsheet-like tool for go-to-market teams that pulls contact and company data from many providers in one place, then uses AI agents to research each row, such as reading a company website or finding a recent hiring signal, and write personalised outreach.

Main use cases

  • Building targeted lead lists
  • Enriching contacts from several providers
  • Personalising cold outreach at scale
  • Scoring accounts by custom signals

Key features

  • Waterfall enrichment across data providers
  • AI research agent per row
  • Formulas and integrations like a spreadsheet
  • Push to CRM and sequencing tools

Pricing

Clay has a free plan, with paid plans that add more usage or features. Listed pricing: Free plan · Paid plans available.

Prices change often, so check the official site before you buy.

Best for

Growth and sales ops teams who build their own prospect data.

Tags

  • Enrichment
  • Prospecting
  • Outbound
  • GTM

Bundles it's in

Used in these stacks

Compare Clay

Clay alternatives

Other tools that do a similar job.

  • Gong

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  • Apollo.io

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    275M contact database with AI outreach built in.

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  • Clari

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  • Lavender

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    Real-time coaching on sales emails as you write.

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  • Outreach

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    A sales execution platform with AI across the deal.

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  • HubSpot AI

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    AI woven through a full marketing and CRM suite.

    GrowthVisit

Clay FAQ

What is Clay?

Clay is a spreadsheet-like tool for go-to-market teams that pulls contact and company data from many providers in one place, then uses AI agents to research each row, such as reading a company website or finding a recent hiring signal, and write personalised outreach.

Is Clay free?

Clay has a free plan, with paid plans that add more usage or features. Listed pricing: Free plan · Paid plans available. Prices change often, so check the official site before you buy.

Who is Clay best for?

Growth and sales ops teams who build their own prospect data.

What can you use Clay for?

Common uses: building targeted lead lists, enriching contacts from several providers, personalising cold outreach at scale and scoring accounts by custom signals.

What are the best alternatives to Clay?

Popular alternatives include Gong, Apollo.io, Clari and Lavender. See the full shortlist on our AI Sales page.

AltFTool is not affiliated with Clay. This summary was written by our editors from the tool's public information. Browse all AI bundles