Apollo.io
Free + Paid
275M contact database with AI outreach built in.
RevenueVisit
AI Sales
Apollo.io vs Clay
Apollo is an all-in-one database plus outreach tool; Clay combines many data sources and AI research for custom lists.
Side by side
| Feature | Apollo.io | Clay |
|---|---|---|
| Pricing | Free + PaidFree plan · From $49/user/mo | Free + PaidFree plan · Paid plans available |
| Free to start | Yes | Yes |
| Best for | Outbound sales teams that need data and sending together. | Growth and sales ops teams who build their own prospect data. |
| Made by | Apollo | Clay Labs |
| Launched | 2015 | 2017 |
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Pricing is what each tool's site lists; it changes often, so check before you buy.
Which should you pick?
Pick Apollo.io if…
Pick Apollo.io for one place to find contacts and run sequences, with a free plan.
Pick Clay if…
Pick Clay for advanced enrichment and highly personalised outbound built from many providers.
The two tools
Full details: Apollo.io · Clay · see every option in AI Sales
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Apollo.io vs Clay: common questions
Is Apollo.io better than Clay?
Neither is better for everyone. Apollo is an all-in-one database plus outreach tool; Clay combines many data sources and AI research for custom lists. Pick Apollo.io for one place to find contacts and run sequences, with a free plan. Pick Clay for advanced enrichment and highly personalised outbound built from many providers.
Which is free, Apollo.io or Clay?
Both can be started for free. Apollo.io: Free plan · From $49/user/mo. Clay: Free plan · Paid plans available. Prices change often, so check the official site before you buy.
Who is Apollo.io best for, and who is Clay best for?
Apollo.io: Outbound sales teams that need data and sending together. Clay: Growth and sales ops teams who build their own prospect data.
AltFTool is not affiliated with Apollo.io or Clay. All comparisons