1.Gong
Paid
Revenue intelligence built on every recorded call.
RevenueVisit
AI Sales
Best AI Sales Tools
Score deals, draft outreach, and coach reps — surface the conversations and signals that actually move a pipeline.
6 tools on this shortlist, 3 of them free to start. Pricing is what each tool's own site lists, so check before you buy.
Top 6 AI sales tools
Ranked by our editors. Open a tool for features, pricing and alternatives.
2.Apollo.io
Free + Paid275M contact database with AI outreach built in.
RevenueVisit3.Clari
PaidForecasting and revenue operations accuracy.
RevenueVisit4.Lavender
Free + PaidReal-time coaching on sales emails as you write.
RevenueVisit5.Clay
Free + PaidBuild lead lists from many data sources with AI research.
RevenueVisit6.Outreach
PaidA sales execution platform with AI across the deal.
RevenueVisit
Side by side
Pricing, who each tool suits and whether you can start for free.
| Tool | Pricing | Best for | Free to start |
|---|---|---|---|
| Gong | PaidEnterprise pricing on request | Sales organisations serious about coaching and forecasting. | No |
| Apollo.io | Free + PaidFree plan · From $49/user/mo | Outbound sales teams that need data and sending together. | Yes |
| Clari | PaidEnterprise pricing on request | Revenue leaders accountable for forecast accuracy. | No |
| Lavender | Free + PaidFree plan · From $29/mo | SDRs and AEs who live in cold outbound. | Yes |
| Clay | Free + PaidFree plan · Paid plans available | Growth and sales ops teams who build their own prospect data. | Yes |
| Outreach | PaidPricing on request | Mid-size and enterprise sales teams. | No |
How to choose an AI sales tool
Start on a free plan
3 of 6 tools here can be started without paying (Apollo.io, Lavender and Clay). Test your real work on a free plan before upgrading.
Compare the features that matter
Several tools here compete on forecasting, coaching and prospecting; check how each handles them on your own files.
Match the tool to who you are
Gong is best for sales organisations serious about coaching and forecasting; Apollo.io is best for outbound sales teams that need data and sending together; Clari is best for revenue leaders accountable for forecast accuracy.
Budget for the paid ones
Gong, Clari and Outreach need a paid plan or trial. Prices change often, so check the official site before you buy.
Head-to-head comparisons
Two AI sales tools side by side.
Stacks that use these tools
Ready-made tool sets for one job, in workflow order.
AI Sales Tools: common questions
What is the best AI sales tool?
Gong tops our shortlist: Revenue intelligence built on every recorded call. Apollo.io and Clari are close behind. The right pick depends on your budget and workflow.
What is the best free AI sales tool?
Apollo.io is the top pick you can start on without paying (Free plan · From $49/user/mo). Lavender and Clay can also be started for free. Free limits change often, so check each tool's site.
Which AI sales tool is best for beginners?
Start with Apollo.io: you can try it for free, and it is best for outbound sales teams that need data and sending together.
How much do AI sales tools cost?
3 of the 6 tools here can be started for free; Gong, Clari and Outreach need a paid plan or trial. Apollo.io: Free plan · From $49/user/mo. Lavender: Free plan · From $29/mo. Prices change often, so check the official site before you buy.
How did you pick these tools?
Our editors shortlist tools that do this job well, are actively maintained and are clear about pricing. No listing is paid for, and the order is editorial, not sponsored.
No listing on this page is paid for. Prices and free plans change often; each tool page links to the official site. Browse all AI bundles