1.Jasper
Free trialEditor's pick
Brand-trained content generation for marketing teams.
WritingVisit
AI Writing & Content
Best AI Writing Tools
Draft, rewrite, and repurpose long-form content at speed. Jasper, Copy.ai, Writer, and Rytr handle briefs, outlines, and tone while you keep editorial control.
7 tools on this shortlist, 5 of them free to start. Pricing is what each tool's own site lists, so check before you buy.
Full reviews and rankings: AI Writing in the AI Tools Directory.
Top 7 AI writing tools
Ranked by our editors. Open a tool for features, pricing and alternatives.
2.Copy.ai
Free + PaidGo-to-market copy and workflow automation.
WritingVisit3.Writer
PaidEnterprise writing platform with governed style rules.
WritingVisit4.Rytr
Free + PaidLightweight, low-cost writing assistant.
WritingVisit5.Grammarly
Free + PaidEditor's pickReal-time grammar, clarity, and tone assistance.
WritingVisit6.QuillBot
Free + PaidParaphrase, summarise and polish what you already wrote.
WritingVisit7.Wordtune
Free + PaidSentence-level rewrites that keep your meaning.
WritingVisit
Side by side
Pricing, who each tool suits and whether you can start for free.
| Tool | Pricing | Best for | Free to start |
|---|---|---|---|
| Jasper | Free trialFrom $39/mo · free trial | In-house marketing teams producing content at scale. | No |
| Copy.ai | Free + PaidFree plan · Pro from $49/mo | Small teams that need ad and sales copy fast. | Yes |
| Writer | PaidTeam from $18/user/mo · Enterprise custom | Large organisations with strict brand and compliance rules. | No |
| Rytr | Free + PaidFree plan · Unlimited $9/mo | Freelancers and solo founders on a tight budget. | Yes |
| Grammarly | Free + PaidFree plan · Pro from $12/mo | Anyone who writes at work and wants a safety net. | Yes |
| QuillBot | Free + PaidFree plan · Premium plans available | Students and second-language writers improving existing drafts. | Yes |
| Wordtune | Free + PaidFree plan · Paid plans available | Professionals who write a lot of short text and want it cleaner. | Yes |
How to choose an AI writing tool
Start on a free plan
5 of 7 tools here can be started without paying (Copy.ai, Rytr and Grammarly). Test your real work on a free plan before upgrading.
Compare the features that matter
Several tools here compete on templates and tone; check how each handles them on your own files.
Match the tool to who you are
Jasper is best for in-house marketing teams producing content at scale; Copy.ai is best for small teams that need ad and sales copy fast; Writer is best for large organisations with strict brand and compliance rules.
Budget for the paid ones
Jasper and Writer need a paid plan or trial. Prices change often, so check the official site before you buy.
Head-to-head comparisons
Two AI writing tools side by side.
Stacks that use these tools
Ready-made tool sets for one job, in workflow order.
AI Writing Tools: common questions
What is the best AI writing tool?
Jasper tops our shortlist: Brand-trained content generation for marketing teams. Copy.ai and Writer are close behind. The right pick depends on your budget and workflow.
What is the best free AI writing tool?
Copy.ai is the top pick you can start on without paying (Free plan · Pro from $49/mo). Rytr, Grammarly and QuillBot can also be started for free. Free limits change often, so check each tool's site.
Which AI writing tool is best for beginners?
Start with Copy.ai: you can try it for free, and it is best for small teams that need ad and sales copy fast.
How much do AI writing tools cost?
5 of the 7 tools here can be started for free; Jasper and Writer need a paid plan or trial. Jasper: From $39/mo · free trial. Copy.ai: Free plan · Pro from $49/mo. Writer: Team from $18/user/mo · Enterprise custom. Prices change often, so check the official site before you buy.
How did you pick these tools?
Our editors shortlist tools that do this job well, are actively maintained and are clear about pricing. No listing is paid for, and the order is editorial, not sponsored.
No listing on this page is paid for. Prices and free plans change often; each tool page links to the official site. Want full reviews? See AI Writing in the AI Tools Directory. Browse all AI bundles