MailerLite vs Mailchimp
MailerLite leads Mailchimp by 0.4 points overall (7.8 vs 7.4).
7.8/10, Very good
7.4/10, Good
Criterion by criterion
Where each one wins
MailerLite8.4
Low paid prices relative to features, plus a free tier.
Free plan & value
25% weight
Mailchimp6.2
Free plan exists but is limited, and paid tiers cost more per contact than many rivals.
MailerLite7.4
Visual automation builder covering common triggers.
Automation
20% weight
Mailchimp7.6
Customer journey builder with pre-built flows on paid plans.
MailerLite8.8
One of the cleanest editors in the category.
Ease of use & templates
15% weight
Mailchimp8.2
Polished editor and a large template library.
MailerLite7.0
Covers major stores and CMSs, but a smaller catalogue than market leaders.
Integrations & ecommerce
15% weight
Mailchimp9.0
Very large catalogue of native integrations.
MailerLite7.6
Chat and email support on paid plans; EU-based with consent features.
Support & compliance tools
15% weight
Mailchimp6.8
Free users get limited help; chat and email come with paid plans.
MailerLite7.0
Good for small to mid lists; fewer enterprise features.
Scalability
10% weight
Mailchimp7.2
Scales to large lists, but pricing steps up steeply.
Published facts
Side by side
| Fact | MailerLite | Mailchimp |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | Not published | Not published |
| Priced by | Subscribers | Contacts |
| SMS built in | No | Yes |
| Support channels | Email and chat on paid plans | Email and chat on paid plans; phone on top tier |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose MailerLite if…
You want something best for small businesses and bloggers on a budget.
- + Affordable paid tiers
- + Clean, quick editor
- + Landing pages and a site builder included
Choose Mailchimp if…
You want something best for small businesses wanting a familiar all-rounder.
- + Huge integration library
- + Easy, well-designed editor
- + Free tier to get started
Checked 1 Nov 2026.
Questions
MailerLite vs Mailchimp: quick answers
Is MailerLite better than Mailchimp?
MailerLite leads Mailchimp by 0.4 points overall (7.8 vs 7.4). MailerLite scores higher on free plan & value, ease of use & templates, support & compliance tools. Mailchimp scores higher on automation, integrations & ecommerce, scalability.
Who should choose Mailchimp over MailerLite?
Mailchimp is best for small businesses wanting a familiar all-rounder. MailerLite is best for small businesses and bloggers on a budget.
How were MailerLite and Mailchimp scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.