MailerLite vs Kit (formerly ConvertKit)
MailerLite leads Kit (formerly ConvertKit) by 0.2 points overall (7.8 vs 7.6).
7.8/10, Very good
7.6/10, Very good
Criterion by criterion
Where each one wins
MailerLite8.4
Low paid prices relative to features, plus a free tier.
Free plan & value
25% weight
Kit (formerly ConvertKit)7.6
Generous free tier for newsletters; paid plans sit mid-market.
MailerLite7.4
Visual automation builder covering common triggers.
Automation
20% weight
Kit (formerly ConvertKit)8.0
Visual automations driven by tags and events.
MailerLite8.8
One of the cleanest editors in the category.
Ease of use & templates
15% weight
Kit (formerly ConvertKit)7.8
Simple, text-first editor suits newsletters.
MailerLite7.0
Covers major stores and CMSs, but a smaller catalogue than market leaders.
Integrations & ecommerce
15% weight
Kit (formerly ConvertKit)7.4
Integrates with creator tools and payment platforms.
MailerLite7.6
Chat and email support on paid plans; EU-based with consent features.
Support & compliance tools
15% weight
Kit (formerly ConvertKit)7.2
Email support for all; chat on paid tiers.
MailerLite7.0
Good for small to mid lists; fewer enterprise features.
Scalability
10% weight
Kit (formerly ConvertKit)7.6
Handles large creator lists and offers a referral network.
Published facts
Side by side
| Fact | MailerLite | Kit (formerly ConvertKit) |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | Not published | Not published |
| Priced by | Subscribers | Subscribers |
| SMS built in | No | No |
| Support channels | Email and chat on paid plans | Email; chat on paid plans |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose MailerLite if…
You want something best for small businesses and bloggers on a budget.
- + Affordable paid tiers
- + Clean, quick editor
- + Landing pages and a site builder included
Choose Kit (formerly ConvertKit) if…
You want something best for newsletter writers and online creators.
- + Built for creators and newsletters
- + Sell digital products and paid subscriptions
- + Free plan to start
Checked 1 Nov 2026.
Questions
MailerLite vs Kit (formerly ConvertKit): quick answers
Is MailerLite better than Kit (formerly ConvertKit)?
MailerLite leads Kit (formerly ConvertKit) by 0.2 points overall (7.8 vs 7.6). MailerLite scores higher on free plan & value, ease of use & templates, support & compliance tools. Kit (formerly ConvertKit) scores higher on automation, integrations & ecommerce, scalability.
Who should choose Kit (formerly ConvertKit) over MailerLite?
Kit (formerly ConvertKit) is best for newsletter writers and online creators. MailerLite is best for small businesses and bloggers on a budget.
How were MailerLite and Kit (formerly ConvertKit) scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.