MailerLite vs Klaviyo
MailerLite leads Klaviyo by 0.1 points overall (7.8 vs 7.7).
7.8/10, Very good
7.7/10, Very good
Criterion by criterion
Where each one wins
MailerLite8.4
Low paid prices relative to features, plus a free tier.
Free plan & value
25% weight
Klaviyo6.0
Free plan is small and paid tiers are premium-priced.
MailerLite7.4
Visual automation builder covering common triggers.
Automation
20% weight
Klaviyo9.0
Pre-built ecommerce flows with store-event triggers.
MailerLite8.8
One of the cleanest editors in the category.
Ease of use & templates
15% weight
Klaviyo7.2
Rich features mean more set-up than simpler tools.
MailerLite7.0
Covers major stores and CMSs, but a smaller catalogue than market leaders.
Integrations & ecommerce
15% weight
Klaviyo9.2
Deep native integrations with major store platforms.
MailerLite7.6
Chat and email support on paid plans; EU-based with consent features.
Support & compliance tools
15% weight
Klaviyo7.0
Email support on free; chat on paid plans.
MailerLite7.0
Good for small to mid lists; fewer enterprise features.
Scalability
10% weight
Klaviyo8.4
Built for high-volume stores and large catalogues.
Published facts
Side by side
| Fact | MailerLite | Klaviyo |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | Yes | No |
| Free plan limits | Not published | Not published |
| Priced by | Subscribers | Active profiles |
| SMS built in | No | Yes |
| Support channels | Email and chat on paid plans | Email; chat on paid plans |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose MailerLite if…
You want something best for small businesses and bloggers on a budget.
- + Affordable paid tiers
- + Clean, quick editor
- + Landing pages and a site builder included
Choose Klaviyo if…
You want something best for online stores, especially on Shopify.
- + Excellent ecommerce data and segmentation
- + Email and SMS in one platform
- + Revenue reporting per flow
Checked 1 Nov 2026.
Questions
MailerLite vs Klaviyo: quick answers
Is MailerLite better than Klaviyo?
MailerLite leads Klaviyo by 0.1 points overall (7.8 vs 7.7). MailerLite scores higher on free plan & value, ease of use & templates, support & compliance tools. Klaviyo scores higher on automation, integrations & ecommerce, scalability.
Who should choose Klaviyo over MailerLite?
Klaviyo is best for online stores, especially on Shopify. MailerLite is best for small businesses and bloggers on a budget.
How were MailerLite and Klaviyo scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.