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How we score brands

90 brands in 12 categories, scored the same way. Last updated 1 Nov 2026.

What we use
Published plans, prices and price structure, trial, refund and warranty terms, platform and region availability, independent security audits, certifications and reputable reporting. Each brand page links the sources.
What we do not claim
We do not lab-test, buy or hands-on test products for these scorecards, and we do not publish user reviews, star counts or review totals. If a figure is not published, we print “Not published” rather than guess.
How a score is built
Each category has 4-6 criteria with weights adding up to 100%. Every brand gets a 0-10 score on each criterion with one line of reasoning. The overall score is the weighted average, rounded to one decimal.
Comparing brands
Scores only compare within one category, because each category weighs different things. Comparison pages are only built for two brands in the same list.
Money and independence
Some outbound links can earn AltFTool a commission, and some are partner links. Commercial relationships never change a score, a rank or whether a brand is included. Partner links are marked rel="sponsored".
Updates and corrections
Every brand shows a last-checked date. We re-check when brands change terms. Found an error? Tell us through the contact page with a link to the brand's own page, and we correct and re-date the scorecard.

Reading a score

What the bands mean

ScoreLabelMeaning
8.5 - 10ExcellentLeads its category on most criteria with strong public evidence.
7.5 - 8.4Very goodStrong all-rounder with one or two clear trade-offs.
6.5 - 7.4GoodSolid for the right buyer; check the criteria that matter to you.
5.0 - 6.4FairMeets basic needs; notable gaps or limited published terms.
below 5LimitedMissing key features or terms we could confirm.

Per category

Criteria and weights

Antivirus software

  • Protection record35%
  • System impact15%
  • Value for money20%
  • Extra features15%
  • Ease of use & platforms15%

Cloud storage services

  • Privacy & encryption25%
  • Value for money20%
  • Free tier15%
  • Sync & apps20%
  • Ecosystem & sharing20%

Cookware brands

  • Construction & heat25%
  • Durability & warranty25%
  • Versatility20%
  • Ease of care15%
  • Value for money15%

Diet plans & nutrition programs

  • Coaching & human support25%
  • Dietitian & clinical access20%
  • App & tracking20%
  • Plan structure20%
  • Pricing clarity & flexibility15%

Email marketing platforms

  • Free plan & value25%
  • Automation20%
  • Ease of use & templates15%
  • Integrations & ecommerce15%
  • Support & compliance tools15%
  • Scalability10%

Home warranty & device protection plans

  • Coverage breadth25%
  • Fee structure clarity20%
  • Claims convenience20%
  • Repair network & parts20%
  • Regional availability15%

Mattress brands

  • UAE availability & service25%
  • Range & comfort options20%
  • Sleep trial & returns20%
  • Warranty terms20%
  • Value for money15%

Password managers

  • Security & audits30%
  • Ease of use20%
  • Value for money20%
  • Free tier15%
  • Features15%

Pizza ovens

  • Heat & bake quality25%
  • Fuel flexibility20%
  • Ease of use20%
  • Build & warranty20%
  • Portability & setup15%

VPN services

  • Privacy & audits30%
  • Security features20%
  • Value for money20%
  • Apps & ease of use15%
  • Devices & flexibility15%

Web hosting providers

  • Value & renewal pricing25%
  • Infrastructure & performance features20%
  • Support20%
  • Features & ease of use20%
  • Trial & refund terms15%

Website builders

  • Ease of use20%
  • Design flexibility20%
  • Value for money20%
  • Ecommerce15%
  • SEO & growth tools15%
  • Portability & support10%