Brevo vs ActiveCampaign
Brevo leads ActiveCampaign by 0.2 points overall (7.9 vs 7.7).
7.9/10, Very good
7.7/10, Very good
Criterion by criterion
Where each one wins
Brevo8.8
Contact storage is not capped on the free plan, and paid tiers are priced by volume.
Free plan & value
25% weight
ActiveCampaign6.0
No free plan and pricing climbs with contacts and tier.
Brevo7.6
Visual workflows with triggers on site and email behaviour.
Automation
20% weight
ActiveCampaign9.4
One of the most capable workflow builders, with conditions and goals.
Brevo7.4
Clean editor, though the broad feature set adds menus.
Ease of use & templates
15% weight
ActiveCampaign6.8
Powerful but takes time to learn.
Brevo7.6
Common store and CMS plugins plus transactional email APIs.
Integrations & ecommerce
15% weight
ActiveCampaign8.6
Large integration catalogue including CRMs and stores.
Brevo7.4
EU-based company with consent tools; phone support only on higher tiers.
Support & compliance tools
15% weight
ActiveCampaign7.8
Chat and email support for paid users, with onboarding on higher plans.
Brevo8.0
Volume-based pricing suits large but infrequently emailed lists.
Scalability
10% weight
ActiveCampaign8.4
CRM, lead scoring and multi-user features for growing teams.
Published facts
Side by side
| Fact | Brevo | ActiveCampaign |
|---|---|---|
| Free plan | Yes | No |
| Free trial on paid plans | No | Yes |
| Free plan limits | Unlimited contacts, 300 emails per day | No free plan |
| Priced by | Emails sent | Contacts |
| SMS built in | Yes | Not published |
| Support channels | Email; phone on higher plans | Email and chat; phone on higher tiers |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose Brevo if…
You want something best for businesses with large lists but modest sending.
- + Free plan stores unlimited contacts
- + Email, SMS and WhatsApp in one place
- + Transactional email included
Choose ActiveCampaign if…
You want something best for B2B and service businesses using detailed automations.
- + Very deep automation
- + Built-in CRM on higher tiers
- + Free trial to evaluate
Checked 1 Nov 2026.
Questions
Brevo vs ActiveCampaign: quick answers
Is Brevo better than ActiveCampaign?
Brevo leads ActiveCampaign by 0.2 points overall (7.9 vs 7.7). Brevo scores higher on free plan & value, ease of use & templates. ActiveCampaign scores higher on automation, integrations & ecommerce, support & compliance tools, scalability.
Who should choose ActiveCampaign over Brevo?
ActiveCampaign is best for B2B and service businesses using detailed automations. Brevo is best for businesses with large lists but modest sending.
How were Brevo and ActiveCampaign scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.