ActiveCampaign vs Klaviyo
ActiveCampaign and Klaviyo tie at 7.7/10 overall, so the choice comes down to which criteria matter more to you.
7.7/10, Very good
7.7/10, Very good
Criterion by criterion
Where each one wins
ActiveCampaign6.0
No free plan and pricing climbs with contacts and tier.
Free plan & value
25% weight
Klaviyo6.0
Free plan is small and paid tiers are premium-priced.
ActiveCampaign9.4
One of the most capable workflow builders, with conditions and goals.
Automation
20% weight
Klaviyo9.0
Pre-built ecommerce flows with store-event triggers.
ActiveCampaign6.8
Powerful but takes time to learn.
Ease of use & templates
15% weight
Klaviyo7.2
Rich features mean more set-up than simpler tools.
ActiveCampaign8.6
Large integration catalogue including CRMs and stores.
Integrations & ecommerce
15% weight
Klaviyo9.2
Deep native integrations with major store platforms.
ActiveCampaign7.8
Chat and email support for paid users, with onboarding on higher plans.
Support & compliance tools
15% weight
Klaviyo7.0
Email support on free; chat on paid plans.
ActiveCampaign8.4
CRM, lead scoring and multi-user features for growing teams.
Scalability
10% weight
Klaviyo8.4
Built for high-volume stores and large catalogues.
Published facts
Side by side
| Fact | ActiveCampaign | Klaviyo |
|---|---|---|
| Free plan | No | Yes |
| Free trial on paid plans | Yes | No |
| Free plan limits | No free plan | Not published |
| Priced by | Contacts | Active profiles |
| SMS built in | Not published | Yes |
| Support channels | Email and chat; phone on higher tiers | Email; chat on paid plans |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose ActiveCampaign if…
You want something best for B2B and service businesses using detailed automations.
- + Very deep automation
- + Built-in CRM on higher tiers
- + Free trial to evaluate
Choose Klaviyo if…
You want something best for online stores, especially on Shopify.
- + Excellent ecommerce data and segmentation
- + Email and SMS in one platform
- + Revenue reporting per flow
Checked 1 Nov 2026.
Questions
ActiveCampaign vs Klaviyo: quick answers
Is ActiveCampaign better than Klaviyo?
ActiveCampaign and Klaviyo tie at 7.7/10 overall, so the choice comes down to which criteria matter more to you. ActiveCampaign scores higher on automation, support & compliance tools. Klaviyo scores higher on ease of use & templates, integrations & ecommerce.
Who should choose Klaviyo over ActiveCampaign?
Klaviyo is best for online stores, especially on Shopify. ActiveCampaign is best for B2B and service businesses using detailed automations.
How were ActiveCampaign and Klaviyo scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.