#6 of 7 in Email marketing platforms
Mailchimp review
One of the best-known email platforms, now part of Intuit, with a free tier, templates, automations and a large integration list.
Last checked · Available: Global
7.4/10, Good
6 criteria
Strongest on integrations & ecommerce (9.0).
See every score and reasonScorecard
How Mailchimp scores
Free plan exists but is limited, and paid tiers cost more per contact than many rivals.
Customer journey builder with pre-built flows on paid plans.
Polished editor and a large template library.
Very large catalogue of native integrations.
Free users get limited help; chat and email come with paid plans.
Scales to large lists, but pricing steps up steeply.
Best for
Small businesses wanting a familiar all-rounder.
Not ideal for
Large lists on a tight budget.
Trade-offs
Pros and cons
What stands out
- Huge integration library
- Easy, well-designed editor
- Free tier to get started
Worth knowing
- Free plan limits are tight
- Costs rise quickly as contacts grow
- Limited support on the free plan
At a glance
Key facts and pricing
- Free plan
- Yes
- Free trial on paid plans
- Yes
- Free plan limits
- Not published
- Priced by
- Contacts
- SMS built in
- Yes
- Support channels
- Email and chat on paid plans; phone on top tier
- Company base / data region
- United States
- Price band
- Mid-range
- Founded
- 2001
- Based in
- United States
Pricing: Priced by contacts; costs climb noticeably as the list grows. Free plan: yes, with tight contact and send limits.
Head to head
Compare Mailchimp with
Also consider
Mailchimp alternatives
- Kit (formerly ConvertKit)#5 in Email marketing platformsNewsletter writers and online creators.
7.6/10, Very good
- Constant Contact#7 in Email marketing platformsSmall businesses and non-profits wanting phone help.
7.2/10, Good
- Klaviyo#4 in Email marketing platformsOnline stores, especially on Shopify.
7.7/10, Very good
Questions
Mailchimp: common questions
Is Mailchimp good?
Mailchimp scores 7.4 out of 10 in our email marketing platforms scorecard, rank 6 of 7. One of the best-known email platforms, now part of Intuit, with a free tier, templates, automations and a large integration list.
Who is Mailchimp best for?
Best for small businesses wanting a familiar all-rounder. Less suited to large lists on a tight budget.
How much does Mailchimp cost?
Priced by contacts; costs climb noticeably as the list grows. Free plan: yes, with tight contact and send limits.
What are Mailchimp's key terms and features?
Free plan: Yes; Free trial on paid plans: Yes; Priced by: Contacts; SMS built in: Yes; Support channels: Email and chat on paid plans; phone on top tier; Company base / data region: United States. As published by the brand, last checked 2026-11-01.
What is a good alternative to Mailchimp?
Brevo (7.9/10) is the top-scoring option in the same list. See the full email marketing platforms ranking for every alternative.
Transparency
Sources and how we make money
Sources we used
Checked 1 Nov 2026. Brands change terms often; confirm on the brand's site before you buy.
How we make money
Some links to brands may earn AltFTool a commission. That never changes a score, a rank or whether a brand is listed. Scores come only from the criteria above.
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