ActiveCampaign vs Kit (formerly ConvertKit)
ActiveCampaign leads Kit (formerly ConvertKit) by 0.1 points overall (7.7 vs 7.6).
7.7/10, Very good
7.6/10, Very good
Criterion by criterion
Where each one wins
ActiveCampaign6.0
No free plan and pricing climbs with contacts and tier.
Free plan & value
25% weight
Kit (formerly ConvertKit)7.6
Generous free tier for newsletters; paid plans sit mid-market.
ActiveCampaign9.4
One of the most capable workflow builders, with conditions and goals.
Automation
20% weight
Kit (formerly ConvertKit)8.0
Visual automations driven by tags and events.
ActiveCampaign6.8
Powerful but takes time to learn.
Ease of use & templates
15% weight
Kit (formerly ConvertKit)7.8
Simple, text-first editor suits newsletters.
ActiveCampaign8.6
Large integration catalogue including CRMs and stores.
Integrations & ecommerce
15% weight
Kit (formerly ConvertKit)7.4
Integrates with creator tools and payment platforms.
ActiveCampaign7.8
Chat and email support for paid users, with onboarding on higher plans.
Support & compliance tools
15% weight
Kit (formerly ConvertKit)7.2
Email support for all; chat on paid tiers.
ActiveCampaign8.4
CRM, lead scoring and multi-user features for growing teams.
Scalability
10% weight
Kit (formerly ConvertKit)7.6
Handles large creator lists and offers a referral network.
Published facts
Side by side
| Fact | ActiveCampaign | Kit (formerly ConvertKit) |
|---|---|---|
| Free plan | No | Yes |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | No free plan | Not published |
| Priced by | Contacts | Subscribers |
| SMS built in | Not published | No |
| Support channels | Email and chat; phone on higher tiers | Email; chat on paid plans |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose ActiveCampaign if…
You want something best for B2B and service businesses using detailed automations.
- + Very deep automation
- + Built-in CRM on higher tiers
- + Free trial to evaluate
Choose Kit (formerly ConvertKit) if…
You want something best for newsletter writers and online creators.
- + Built for creators and newsletters
- + Sell digital products and paid subscriptions
- + Free plan to start
Checked 1 Nov 2026.
Questions
ActiveCampaign vs Kit (formerly ConvertKit): quick answers
Is ActiveCampaign better than Kit (formerly ConvertKit)?
ActiveCampaign leads Kit (formerly ConvertKit) by 0.1 points overall (7.7 vs 7.6). ActiveCampaign scores higher on automation, integrations & ecommerce, support & compliance tools, scalability. Kit (formerly ConvertKit) scores higher on free plan & value, ease of use & templates.
Who should choose Kit (formerly ConvertKit) over ActiveCampaign?
Kit (formerly ConvertKit) is best for newsletter writers and online creators. ActiveCampaign is best for B2B and service businesses using detailed automations.
How were ActiveCampaign and Kit (formerly ConvertKit) scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.