Criterion by criterion
Where each one wins
Brevo8.8
Contact storage is not capped on the free plan, and paid tiers are priced by volume.
Free plan & value
25% weight
Klaviyo6.0
Free plan is small and paid tiers are premium-priced.
Brevo7.6
Visual workflows with triggers on site and email behaviour.
Automation
20% weight
Klaviyo9.0
Pre-built ecommerce flows with store-event triggers.
Brevo7.4
Clean editor, though the broad feature set adds menus.
Ease of use & templates
15% weight
Klaviyo7.2
Rich features mean more set-up than simpler tools.
Brevo7.6
Common store and CMS plugins plus transactional email APIs.
Integrations & ecommerce
15% weight
Klaviyo9.2
Deep native integrations with major store platforms.
Brevo7.4
EU-based company with consent tools; phone support only on higher tiers.
Support & compliance tools
15% weight
Klaviyo7.0
Email support on free; chat on paid plans.
Brevo8.0
Volume-based pricing suits large but infrequently emailed lists.
Scalability
10% weight
Klaviyo8.4
Built for high-volume stores and large catalogues.
Published facts
Side by side
| Fact | Brevo | Klaviyo |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | No | No |
| Free plan limits | Unlimited contacts, 300 emails per day | Not published |
| Priced by | Emails sent | Active profiles |
| SMS built in | Yes | Yes |
| Support channels | Email; phone on higher plans | Email; chat on paid plans |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose Brevo if…
You want something best for businesses with large lists but modest sending.
- + Free plan stores unlimited contacts
- + Email, SMS and WhatsApp in one place
- + Transactional email included
Choose Klaviyo if…
You want something best for online stores, especially on Shopify.
- + Excellent ecommerce data and segmentation
- + Email and SMS in one platform
- + Revenue reporting per flow
Checked 1 Nov 2026.
Questions
Brevo vs Klaviyo: quick answers
Is Brevo better than Klaviyo?
Brevo leads Klaviyo by 0.2 points overall (7.9 vs 7.7). Brevo scores higher on free plan & value, ease of use & templates, support & compliance tools. Klaviyo scores higher on automation, integrations & ecommerce, scalability.
Who should choose Klaviyo over Brevo?
Klaviyo is best for online stores, especially on Shopify. Brevo is best for businesses with large lists but modest sending.
How were Brevo and Klaviyo scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.