Klaviyo vs Kit (formerly ConvertKit)
Klaviyo leads Kit (formerly ConvertKit) by 0.1 points overall (7.7 vs 7.6).
7.7/10, Very good
7.6/10, Very good
Criterion by criterion
Where each one wins
Klaviyo6.0
Free plan is small and paid tiers are premium-priced.
Free plan & value
25% weight
Kit (formerly ConvertKit)7.6
Generous free tier for newsletters; paid plans sit mid-market.
Klaviyo9.0
Pre-built ecommerce flows with store-event triggers.
Automation
20% weight
Kit (formerly ConvertKit)8.0
Visual automations driven by tags and events.
Klaviyo7.2
Rich features mean more set-up than simpler tools.
Ease of use & templates
15% weight
Kit (formerly ConvertKit)7.8
Simple, text-first editor suits newsletters.
Klaviyo9.2
Deep native integrations with major store platforms.
Integrations & ecommerce
15% weight
Kit (formerly ConvertKit)7.4
Integrates with creator tools and payment platforms.
Klaviyo7.0
Email support on free; chat on paid plans.
Support & compliance tools
15% weight
Kit (formerly ConvertKit)7.2
Email support for all; chat on paid tiers.
Klaviyo8.4
Built for high-volume stores and large catalogues.
Scalability
10% weight
Kit (formerly ConvertKit)7.6
Handles large creator lists and offers a referral network.
Published facts
Side by side
| Fact | Klaviyo | Kit (formerly ConvertKit) |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | No | Yes |
| Free plan limits | Not published | Not published |
| Priced by | Active profiles | Subscribers |
| SMS built in | Yes | No |
| Support channels | Email; chat on paid plans | Email; chat on paid plans |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose Klaviyo if…
You want something best for online stores, especially on Shopify.
- + Excellent ecommerce data and segmentation
- + Email and SMS in one platform
- + Revenue reporting per flow
Choose Kit (formerly ConvertKit) if…
You want something best for newsletter writers and online creators.
- + Built for creators and newsletters
- + Sell digital products and paid subscriptions
- + Free plan to start
Checked 1 Nov 2026.
Questions
Klaviyo vs Kit (formerly ConvertKit): quick answers
Is Klaviyo better than Kit (formerly ConvertKit)?
Klaviyo leads Kit (formerly ConvertKit) by 0.1 points overall (7.7 vs 7.6). Klaviyo scores higher on automation, integrations & ecommerce, scalability. Kit (formerly ConvertKit) scores higher on free plan & value, ease of use & templates, support & compliance tools.
Who should choose Kit (formerly ConvertKit) over Klaviyo?
Kit (formerly ConvertKit) is best for newsletter writers and online creators. Klaviyo is best for online stores, especially on Shopify.
How were Klaviyo and Kit (formerly ConvertKit) scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.