Brevo vs Kit (formerly ConvertKit)
Brevo leads Kit (formerly ConvertKit) by 0.3 points overall (7.9 vs 7.6).
7.9/10, Very good
7.6/10, Very good
Criterion by criterion
Where each one wins
Brevo8.8
Contact storage is not capped on the free plan, and paid tiers are priced by volume.
Free plan & value
25% weight
Kit (formerly ConvertKit)7.6
Generous free tier for newsletters; paid plans sit mid-market.
Brevo7.6
Visual workflows with triggers on site and email behaviour.
Automation
20% weight
Kit (formerly ConvertKit)8.0
Visual automations driven by tags and events.
Brevo7.4
Clean editor, though the broad feature set adds menus.
Ease of use & templates
15% weight
Kit (formerly ConvertKit)7.8
Simple, text-first editor suits newsletters.
Brevo7.6
Common store and CMS plugins plus transactional email APIs.
Integrations & ecommerce
15% weight
Kit (formerly ConvertKit)7.4
Integrates with creator tools and payment platforms.
Brevo7.4
EU-based company with consent tools; phone support only on higher tiers.
Support & compliance tools
15% weight
Kit (formerly ConvertKit)7.2
Email support for all; chat on paid tiers.
Brevo8.0
Volume-based pricing suits large but infrequently emailed lists.
Scalability
10% weight
Kit (formerly ConvertKit)7.6
Handles large creator lists and offers a referral network.
Published facts
Side by side
| Fact | Brevo | Kit (formerly ConvertKit) |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | No | Yes |
| Free plan limits | Unlimited contacts, 300 emails per day | Not published |
| Priced by | Emails sent | Subscribers |
| SMS built in | Yes | No |
| Support channels | Email; phone on higher plans | Email; chat on paid plans |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose Brevo if…
You want something best for businesses with large lists but modest sending.
- + Free plan stores unlimited contacts
- + Email, SMS and WhatsApp in one place
- + Transactional email included
Choose Kit (formerly ConvertKit) if…
You want something best for newsletter writers and online creators.
- + Built for creators and newsletters
- + Sell digital products and paid subscriptions
- + Free plan to start
Checked 1 Nov 2026.
Questions
Brevo vs Kit (formerly ConvertKit): quick answers
Is Brevo better than Kit (formerly ConvertKit)?
Brevo leads Kit (formerly ConvertKit) by 0.3 points overall (7.9 vs 7.6). Brevo scores higher on free plan & value, integrations & ecommerce, support & compliance tools, scalability. Kit (formerly ConvertKit) scores higher on automation, ease of use & templates.
Who should choose Kit (formerly ConvertKit) over Brevo?
Kit (formerly ConvertKit) is best for newsletter writers and online creators. Brevo is best for businesses with large lists but modest sending.
How were Brevo and Kit (formerly ConvertKit) scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.