MailerLite vs ActiveCampaign
MailerLite leads ActiveCampaign by 0.1 points overall (7.8 vs 7.7).
7.8/10, Very good
7.7/10, Very good
Criterion by criterion
Where each one wins
MailerLite8.4
Low paid prices relative to features, plus a free tier.
Free plan & value
25% weight
ActiveCampaign6.0
No free plan and pricing climbs with contacts and tier.
MailerLite7.4
Visual automation builder covering common triggers.
Automation
20% weight
ActiveCampaign9.4
One of the most capable workflow builders, with conditions and goals.
MailerLite8.8
One of the cleanest editors in the category.
Ease of use & templates
15% weight
ActiveCampaign6.8
Powerful but takes time to learn.
MailerLite7.0
Covers major stores and CMSs, but a smaller catalogue than market leaders.
Integrations & ecommerce
15% weight
ActiveCampaign8.6
Large integration catalogue including CRMs and stores.
MailerLite7.6
Chat and email support on paid plans; EU-based with consent features.
Support & compliance tools
15% weight
ActiveCampaign7.8
Chat and email support for paid users, with onboarding on higher plans.
MailerLite7.0
Good for small to mid lists; fewer enterprise features.
Scalability
10% weight
ActiveCampaign8.4
CRM, lead scoring and multi-user features for growing teams.
Published facts
Side by side
| Fact | MailerLite | ActiveCampaign |
|---|---|---|
| Free plan | Yes | No |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | Not published | No free plan |
| Priced by | Subscribers | Contacts |
| SMS built in | No | Not published |
| Support channels | Email and chat on paid plans | Email and chat; phone on higher tiers |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose MailerLite if…
You want something best for small businesses and bloggers on a budget.
- + Affordable paid tiers
- + Clean, quick editor
- + Landing pages and a site builder included
Choose ActiveCampaign if…
You want something best for B2B and service businesses using detailed automations.
- + Very deep automation
- + Built-in CRM on higher tiers
- + Free trial to evaluate
Checked 1 Nov 2026.
Questions
MailerLite vs ActiveCampaign: quick answers
Is MailerLite better than ActiveCampaign?
MailerLite leads ActiveCampaign by 0.1 points overall (7.8 vs 7.7). MailerLite scores higher on free plan & value, ease of use & templates. ActiveCampaign scores higher on automation, integrations & ecommerce, support & compliance tools, scalability.
Who should choose ActiveCampaign over MailerLite?
ActiveCampaign is best for B2B and service businesses using detailed automations. MailerLite is best for small businesses and bloggers on a budget.
How were MailerLite and ActiveCampaign scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.