Mailchimp vs Constant Contact
Mailchimp leads Constant Contact by 0.2 points overall (7.4 vs 7.2).
7.4/10, Good
7.2/10, Good
Criterion by criterion
Where each one wins
Mailchimp6.2
Free plan exists but is limited, and paid tiers cost more per contact than many rivals.
Free plan & value
25% weight
Constant Contact6.4
No free plan; mid-range pricing for its feature set.
Mailchimp7.6
Customer journey builder with pre-built flows on paid plans.
Automation
20% weight
Constant Contact6.6
Covers common automations but less flexible than specialist tools.
Mailchimp8.2
Polished editor and a large template library.
Ease of use & templates
15% weight
Constant Contact8.0
Straightforward editor aimed at non-technical users.
Mailchimp9.0
Very large catalogue of native integrations.
Integrations & ecommerce
15% weight
Constant Contact7.4
Integrates with major stores and small-business apps.
Mailchimp6.8
Free users get limited help; chat and email come with paid plans.
Support & compliance tools
15% weight
Constant Contact8.4
Offers phone and live chat support.
Mailchimp7.2
Scales to large lists, but pricing steps up steeply.
Scalability
10% weight
Constant Contact6.6
Suits small and mid-sized lists more than enterprise use.
Published facts
Side by side
| Fact | Mailchimp | Constant Contact |
|---|---|---|
| Free plan | Yes | No |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | Not published | No free plan |
| Priced by | Contacts | Contacts |
| SMS built in | Yes | Yes |
| Support channels | Email and chat on paid plans; phone on top tier | Phone and chat |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose Mailchimp if…
You want something best for small businesses wanting a familiar all-rounder.
- + Huge integration library
- + Easy, well-designed editor
- + Free tier to get started
Choose Constant Contact if…
You want something best for small businesses and non-profits wanting phone help.
- + Phone and chat support
- + Event and social tools included
- + Easy for beginners
Checked 1 Nov 2026.
Questions
Mailchimp vs Constant Contact: quick answers
Is Mailchimp better than Constant Contact?
Mailchimp leads Constant Contact by 0.2 points overall (7.4 vs 7.2). Mailchimp scores higher on automation, ease of use & templates, integrations & ecommerce, scalability. Constant Contact scores higher on free plan & value, support & compliance tools.
Who should choose Constant Contact over Mailchimp?
Constant Contact is best for small businesses and non-profits wanting phone help. Mailchimp is best for small businesses wanting a familiar all-rounder.
How were Mailchimp and Constant Contact scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.