Klaviyo vs Constant Contact
Klaviyo leads Constant Contact by 0.5 points overall (7.7 vs 7.2).
7.7/10, Very good
7.2/10, Good
Criterion by criterion
Where each one wins
Klaviyo6.0
Free plan is small and paid tiers are premium-priced.
Free plan & value
25% weight
Constant Contact6.4
No free plan; mid-range pricing for its feature set.
Klaviyo9.0
Pre-built ecommerce flows with store-event triggers.
Automation
20% weight
Constant Contact6.6
Covers common automations but less flexible than specialist tools.
Klaviyo7.2
Rich features mean more set-up than simpler tools.
Ease of use & templates
15% weight
Constant Contact8.0
Straightforward editor aimed at non-technical users.
Klaviyo9.2
Deep native integrations with major store platforms.
Integrations & ecommerce
15% weight
Constant Contact7.4
Integrates with major stores and small-business apps.
Klaviyo7.0
Email support on free; chat on paid plans.
Support & compliance tools
15% weight
Constant Contact8.4
Offers phone and live chat support.
Klaviyo8.4
Built for high-volume stores and large catalogues.
Scalability
10% weight
Constant Contact6.6
Suits small and mid-sized lists more than enterprise use.
Published facts
Side by side
| Fact | Klaviyo | Constant Contact |
|---|---|---|
| Free plan | Yes | No |
| Free trial on paid plans | No | Yes |
| Free plan limits | Not published | No free plan |
| Priced by | Active profiles | Contacts |
| SMS built in | Yes | Yes |
| Support channels | Email; chat on paid plans | Phone and chat |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose Klaviyo if…
You want something best for online stores, especially on Shopify.
- + Excellent ecommerce data and segmentation
- + Email and SMS in one platform
- + Revenue reporting per flow
Choose Constant Contact if…
You want something best for small businesses and non-profits wanting phone help.
- + Phone and chat support
- + Event and social tools included
- + Easy for beginners
Checked 1 Nov 2026.
Questions
Klaviyo vs Constant Contact: quick answers
Is Klaviyo better than Constant Contact?
Klaviyo leads Constant Contact by 0.5 points overall (7.7 vs 7.2). Klaviyo scores higher on automation, integrations & ecommerce, scalability. Constant Contact scores higher on free plan & value, ease of use & templates, support & compliance tools.
Who should choose Constant Contact over Klaviyo?
Constant Contact is best for small businesses and non-profits wanting phone help. Klaviyo is best for online stores, especially on Shopify.
How were Klaviyo and Constant Contact scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.