#4 of 7 in Email marketing platforms
Klaviyo review
An ecommerce-focused email and SMS platform that pulls store data into segments, predictive metrics and revenue-tracked flows.
Last checked · Available: Global
7.7/10, Very good
6 criteria
Strongest on integrations & ecommerce (9.2).
See every score and reasonScorecard
How Klaviyo scores
Free plan is small and paid tiers are premium-priced.
Pre-built ecommerce flows with store-event triggers.
Rich features mean more set-up than simpler tools.
Deep native integrations with major store platforms.
Email support on free; chat on paid plans.
Built for high-volume stores and large catalogues.
Best for
Online stores, especially on Shopify.
Not ideal for
Non-retail businesses with simple needs.
Trade-offs
Pros and cons
What stands out
- Excellent ecommerce data and segmentation
- Email and SMS in one platform
- Revenue reporting per flow
Worth knowing
- Premium pricing as profiles grow
- Less suited to non-store businesses
At a glance
Key facts and pricing
- Free plan
- Yes
- Free trial on paid plans
- No
- Free plan limits
- Not published
- Priced by
- Active profiles
- SMS built in
- Yes
- Support channels
- Email; chat on paid plans
- Company base / data region
- United States
- Price band
- Premium
- Founded
- 2012
- Based in
- United States
Pricing: Priced by active profiles; SMS is billed separately. Free plan: yes, with low profile and send limits.
Head to head
Compare Klaviyo with
Also consider
Klaviyo alternatives
- ActiveCampaign#3 in Email marketing platformsB2B and service businesses using detailed automations.
7.7/10, Very good
- Kit (formerly ConvertKit)#5 in Email marketing platformsNewsletter writers and online creators.
7.6/10, Very good
- MailerLite#2 in Email marketing platformsSmall businesses and bloggers on a budget.
7.8/10, Very good
Questions
Klaviyo: common questions
Is Klaviyo good?
Klaviyo scores 7.7 out of 10 in our email marketing platforms scorecard, rank 4 of 7. An ecommerce-focused email and SMS platform that pulls store data into segments, predictive metrics and revenue-tracked flows.
Who is Klaviyo best for?
Best for online stores, especially on Shopify. Less suited to non-retail businesses with simple needs.
How much does Klaviyo cost?
Priced by active profiles; SMS is billed separately. Free plan: yes, with low profile and send limits.
What are Klaviyo's key terms and features?
Free plan: Yes; Free trial on paid plans: No; Priced by: Active profiles; SMS built in: Yes; Support channels: Email; chat on paid plans; Company base / data region: United States. As published by the brand, last checked 2026-11-01.
What is a good alternative to Klaviyo?
Brevo (7.9/10) is the top-scoring option in the same list. See the full email marketing platforms ranking for every alternative.
Transparency
Sources and how we make money
Sources we used
Checked 1 Nov 2026. Brands change terms often; confirm on the brand's site before you buy.
How we make money
Some links to brands may earn AltFTool a commission. That never changes a score, a rank or whether a brand is listed. Scores come only from the criteria above.
Report a correctionCompare brands, tools, and deals from one place
Move from ratings into curated offers, product hubs, and hands-on utilities without losing context.