Kit (formerly ConvertKit) vs Mailchimp
Kit (formerly ConvertKit) leads Mailchimp by 0.2 points overall (7.6 vs 7.4).
7.6/10, Very good
7.4/10, Good
Criterion by criterion
Where each one wins
Kit (formerly ConvertKit)7.6
Generous free tier for newsletters; paid plans sit mid-market.
Free plan & value
25% weight
Mailchimp6.2
Free plan exists but is limited, and paid tiers cost more per contact than many rivals.
Kit (formerly ConvertKit)8.0
Visual automations driven by tags and events.
Automation
20% weight
Mailchimp7.6
Customer journey builder with pre-built flows on paid plans.
Kit (formerly ConvertKit)7.8
Simple, text-first editor suits newsletters.
Ease of use & templates
15% weight
Mailchimp8.2
Polished editor and a large template library.
Kit (formerly ConvertKit)7.4
Integrates with creator tools and payment platforms.
Integrations & ecommerce
15% weight
Mailchimp9.0
Very large catalogue of native integrations.
Kit (formerly ConvertKit)7.2
Email support for all; chat on paid tiers.
Support & compliance tools
15% weight
Mailchimp6.8
Free users get limited help; chat and email come with paid plans.
Kit (formerly ConvertKit)7.6
Handles large creator lists and offers a referral network.
Scalability
10% weight
Mailchimp7.2
Scales to large lists, but pricing steps up steeply.
Published facts
Side by side
| Fact | Kit (formerly ConvertKit) | Mailchimp |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | Not published | Not published |
| Priced by | Subscribers | Contacts |
| SMS built in | No | Yes |
| Support channels | Email; chat on paid plans | Email and chat on paid plans; phone on top tier |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose Kit (formerly ConvertKit) if…
You want something best for newsletter writers and online creators.
- + Built for creators and newsletters
- + Sell digital products and paid subscriptions
- + Free plan to start
Choose Mailchimp if…
You want something best for small businesses wanting a familiar all-rounder.
- + Huge integration library
- + Easy, well-designed editor
- + Free tier to get started
Checked 1 Nov 2026.
Questions
Kit (formerly ConvertKit) vs Mailchimp: quick answers
Is Kit (formerly ConvertKit) better than Mailchimp?
Kit (formerly ConvertKit) leads Mailchimp by 0.2 points overall (7.6 vs 7.4). Kit (formerly ConvertKit) scores higher on free plan & value, automation, support & compliance tools, scalability. Mailchimp scores higher on ease of use & templates, integrations & ecommerce.
Who should choose Mailchimp over Kit (formerly ConvertKit)?
Mailchimp is best for small businesses wanting a familiar all-rounder. Kit (formerly ConvertKit) is best for newsletter writers and online creators.
How were Kit (formerly ConvertKit) and Mailchimp scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.