#5 of 7 in Email marketing platforms
Kit (formerly ConvertKit) review
ConvertKit rebranded as Kit in 2024. It focuses on creators, with newsletters, tagging-based segmentation, landing pages and selling digital products.
Last checked · Available: Global
Scorecard
How Kit (formerly ConvertKit) scores
Generous free tier for newsletters; paid plans sit mid-market.
Visual automations driven by tags and events.
Simple, text-first editor suits newsletters.
Integrates with creator tools and payment platforms.
Email support for all; chat on paid tiers.
Handles large creator lists and offers a referral network.
Best for
Newsletter writers and online creators.
Not ideal for
Shops wanting design-heavy promotional emails.
Trade-offs
Pros and cons
What stands out
- Built for creators and newsletters
- Sell digital products and paid subscriptions
- Free plan to start
Worth knowing
- Fewer design templates than ecommerce-focused tools
- No built-in SMS
At a glance
Key facts and pricing
- Free plan
- Yes
- Free trial on paid plans
- Yes
- Free plan limits
- Not published
- Priced by
- Subscribers
- SMS built in
- No
- Support channels
- Email; chat on paid plans
- Company base / data region
- United States
- Price band
- Mid-range
- Founded
- 2013
- Based in
- United States
Pricing: Priced by subscribers; automation and integrations expand on paid tiers. Free plan: yes.
Head to head
Compare Kit (formerly ConvertKit) with
Also consider
Kit (formerly ConvertKit) alternatives
- Klaviyo#4 in Email marketing platformsOnline stores, especially on Shopify.
7.7/10, Very good
- Mailchimp#6 in Email marketing platformsSmall businesses wanting a familiar all-rounder.
7.4/10, Good
- ActiveCampaign#3 in Email marketing platformsB2B and service businesses using detailed automations.
7.7/10, Very good
Questions
Kit (formerly ConvertKit): common questions
Is Kit (formerly ConvertKit) good?
Kit (formerly ConvertKit) scores 7.6 out of 10 in our email marketing platforms scorecard, rank 5 of 7. ConvertKit rebranded as Kit in 2024. It focuses on creators, with newsletters, tagging-based segmentation, landing pages and selling digital products.
Who is Kit (formerly ConvertKit) best for?
Best for newsletter writers and online creators. Less suited to shops wanting design-heavy promotional emails.
How much does Kit (formerly ConvertKit) cost?
Priced by subscribers; automation and integrations expand on paid tiers. Free plan: yes.
What are Kit (formerly ConvertKit)'s key terms and features?
Free plan: Yes; Free trial on paid plans: Yes; Priced by: Subscribers; SMS built in: No; Support channels: Email; chat on paid plans; Company base / data region: United States. As published by the brand, last checked 2026-11-01.
What is a good alternative to Kit (formerly ConvertKit)?
Brevo (7.9/10) is the top-scoring option in the same list. See the full email marketing platforms ranking for every alternative.
Transparency
Sources and how we make money
Sources we used
Checked 1 Nov 2026. Brands change terms often; confirm on the brand's site before you buy.
How we make money
Some links to brands may earn AltFTool a commission. That never changes a score, a rank or whether a brand is listed. Scores come only from the criteria above.
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