Criterion by criterion
Where each one wins
Brevo8.8
Contact storage is not capped on the free plan, and paid tiers are priced by volume.
Free plan & value
25% weight
Mailchimp6.2
Free plan exists but is limited, and paid tiers cost more per contact than many rivals.
Brevo7.6
Visual workflows with triggers on site and email behaviour.
Automation
20% weight
Mailchimp7.6
Customer journey builder with pre-built flows on paid plans.
Brevo7.4
Clean editor, though the broad feature set adds menus.
Ease of use & templates
15% weight
Mailchimp8.2
Polished editor and a large template library.
Brevo7.6
Common store and CMS plugins plus transactional email APIs.
Integrations & ecommerce
15% weight
Mailchimp9.0
Very large catalogue of native integrations.
Brevo7.4
EU-based company with consent tools; phone support only on higher tiers.
Support & compliance tools
15% weight
Mailchimp6.8
Free users get limited help; chat and email come with paid plans.
Brevo8.0
Volume-based pricing suits large but infrequently emailed lists.
Scalability
10% weight
Mailchimp7.2
Scales to large lists, but pricing steps up steeply.
Published facts
Side by side
| Fact | Brevo | Mailchimp |
|---|---|---|
| Free plan | Yes | Yes |
| Free trial on paid plans | No | Yes |
| Free plan limits | Unlimited contacts, 300 emails per day | Not published |
| Priced by | Emails sent | Contacts |
| SMS built in | Yes | Yes |
| Support channels | Email; phone on higher plans | Email and chat on paid plans; phone on top tier |
| Company base / data region | EU-based company | United States |
Verdict
Which should you pick?
Choose Brevo if…
You want something best for businesses with large lists but modest sending.
- + Free plan stores unlimited contacts
- + Email, SMS and WhatsApp in one place
- + Transactional email included
Choose Mailchimp if…
You want something best for small businesses wanting a familiar all-rounder.
- + Huge integration library
- + Easy, well-designed editor
- + Free tier to get started
Checked 1 Nov 2026.
Questions
Brevo vs Mailchimp: quick answers
Is Brevo better than Mailchimp?
Brevo leads Mailchimp by 0.5 points overall (7.9 vs 7.4). Brevo scores higher on free plan & value, support & compliance tools, scalability. Mailchimp scores higher on ease of use & templates, integrations & ecommerce.
Who should choose Mailchimp over Brevo?
Mailchimp is best for small businesses wanting a familiar all-rounder. Brevo is best for businesses with large lists but modest sending.
How were Brevo and Mailchimp scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.