#1 of 7 in Email marketing platforms
Brevo review
Formerly Sendinblue, Brevo combines email, SMS, WhatsApp, a basic CRM and transactional email, with pricing based mainly on email volume.
Last checked · Available: Global
7.9/10, Very good
6 criteria
Strongest on free plan & value (8.8).
See every score and reasonScorecard
How Brevo scores
Contact storage is not capped on the free plan, and paid tiers are priced by volume.
Visual workflows with triggers on site and email behaviour.
Clean editor, though the broad feature set adds menus.
Common store and CMS plugins plus transactional email APIs.
EU-based company with consent tools; phone support only on higher tiers.
Volume-based pricing suits large but infrequently emailed lists.
Best for
Businesses with large lists but modest sending.
Not ideal for
Senders who dislike daily caps on the free plan.
Trade-offs
Pros and cons
What stands out
- Free plan stores unlimited contacts
- Email, SMS and WhatsApp in one place
- Transactional email included
Worth knowing
- Daily send cap on the free plan
- Brevo branding on free emails
At a glance
Key facts and pricing
- Free plan
- Yes
- Free trial on paid plans
- No
- Free plan limits
- Unlimited contacts, 300 emails per day
- Priced by
- Emails sent
- SMS built in
- Yes
- Support channels
- Email; phone on higher plans
- Company base / data region
- EU-based company
- Price band
- Budget
- Founded
- 2012
- Based in
- France
Pricing: Priced mainly by monthly email volume rather than contacts. Free plan: yes, with a daily sending cap and Brevo branding.
Head to head
Compare Brevo with
Also consider
Brevo alternatives
- MailerLite#2 in Email marketing platformsSmall businesses and bloggers on a budget.
7.8/10, Very good
- ActiveCampaign#3 in Email marketing platformsB2B and service businesses using detailed automations.
7.7/10, Very good
- Klaviyo#4 in Email marketing platformsOnline stores, especially on Shopify.
7.7/10, Very good
Questions
Brevo: common questions
Is Brevo good?
Brevo scores 7.9 out of 10 in our email marketing platforms scorecard, rank 1 of 7. Formerly Sendinblue, Brevo combines email, SMS, WhatsApp, a basic CRM and transactional email, with pricing based mainly on email volume.
Who is Brevo best for?
Best for businesses with large lists but modest sending. Less suited to senders who dislike daily caps on the free plan.
How much does Brevo cost?
Priced mainly by monthly email volume rather than contacts. Free plan: yes, with a daily sending cap and Brevo branding.
What are Brevo's key terms and features?
Free plan: Yes; Free trial on paid plans: No; Free plan limits: Unlimited contacts, 300 emails per day; Priced by: Emails sent; SMS built in: Yes; Support channels: Email; phone on higher plans; Company base / data region: EU-based company. As published by the brand, last checked 2026-11-01.
What is a good alternative to Brevo?
MailerLite (7.8/10) is a highly placed option in the same list. See the full email marketing platforms ranking for every alternative.
Transparency
Sources and how we make money
Sources we used
Checked 1 Nov 2026. Brands change terms often; confirm on the brand's site before you buy.
How we make money
Some links to brands may earn AltFTool a commission. That never changes a score, a rank or whether a brand is listed. Scores come only from the criteria above.
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