ActiveCampaign vs Constant Contact
ActiveCampaign leads Constant Contact by 0.5 points overall (7.7 vs 7.2).
7.7/10, Very good
7.2/10, Good
Criterion by criterion
Where each one wins
ActiveCampaign6.0
No free plan and pricing climbs with contacts and tier.
Free plan & value
25% weight
Constant Contact6.4
No free plan; mid-range pricing for its feature set.
ActiveCampaign9.4
One of the most capable workflow builders, with conditions and goals.
Automation
20% weight
Constant Contact6.6
Covers common automations but less flexible than specialist tools.
ActiveCampaign6.8
Powerful but takes time to learn.
Ease of use & templates
15% weight
Constant Contact8.0
Straightforward editor aimed at non-technical users.
ActiveCampaign8.6
Large integration catalogue including CRMs and stores.
Integrations & ecommerce
15% weight
Constant Contact7.4
Integrates with major stores and small-business apps.
ActiveCampaign7.8
Chat and email support for paid users, with onboarding on higher plans.
Support & compliance tools
15% weight
Constant Contact8.4
Offers phone and live chat support.
ActiveCampaign8.4
CRM, lead scoring and multi-user features for growing teams.
Scalability
10% weight
Constant Contact6.6
Suits small and mid-sized lists more than enterprise use.
Published facts
Side by side
| Fact | ActiveCampaign | Constant Contact |
|---|---|---|
| Free plan | No | No |
| Free trial on paid plans | Yes | Yes |
| Free plan limits | No free plan | No free plan |
| Priced by | Contacts | Contacts |
| SMS built in | Not published | Yes |
| Support channels | Email and chat; phone on higher tiers | Phone and chat |
| Company base / data region | United States | United States |
Verdict
Which should you pick?
Choose ActiveCampaign if…
You want something best for B2B and service businesses using detailed automations.
- + Very deep automation
- + Built-in CRM on higher tiers
- + Free trial to evaluate
Choose Constant Contact if…
You want something best for small businesses and non-profits wanting phone help.
- + Phone and chat support
- + Event and social tools included
- + Easy for beginners
Checked 1 Nov 2026.
Questions
ActiveCampaign vs Constant Contact: quick answers
Is ActiveCampaign better than Constant Contact?
ActiveCampaign leads Constant Contact by 0.5 points overall (7.7 vs 7.2). ActiveCampaign scores higher on automation, integrations & ecommerce, scalability. Constant Contact scores higher on free plan & value, ease of use & templates, support & compliance tools.
Who should choose Constant Contact over ActiveCampaign?
Constant Contact is best for small businesses and non-profits wanting phone help. ActiveCampaign is best for B2B and service businesses using detailed automations.
How were ActiveCampaign and Constant Contact scored?
Both were scored on the same 6 weighted criteria for email marketing platforms, using public information such as published plans and terms. We do not lab-test products.