#3 of 7 in Email marketing platforms
ActiveCampaign review
An automation-first platform combining email marketing, a sales CRM and lead scoring, aimed at businesses with complex customer journeys.
Last checked · Available: Global
Scorecard
How ActiveCampaign scores
No free plan and pricing climbs with contacts and tier.
One of the most capable workflow builders, with conditions and goals.
Powerful but takes time to learn.
Large integration catalogue including CRMs and stores.
Chat and email support for paid users, with onboarding on higher plans.
CRM, lead scoring and multi-user features for growing teams.
Best for
B2B and service businesses using detailed automations.
Not ideal for
Beginners who just need a monthly newsletter.
Trade-offs
Pros and cons
What stands out
- Very deep automation
- Built-in CRM on higher tiers
- Free trial to evaluate
Worth knowing
- No free plan
- Steeper learning curve
- Higher tiers are expensive
At a glance
Key facts and pricing
- Free plan
- No
- Free trial on paid plans
- Yes
- Free plan limits
- No free plan
- Priced by
- Contacts
- SMS built in
- Not published
- Support channels
- Email and chat; phone on higher tiers
- Company base / data region
- United States
- Price band
- Premium
- Founded
- 2003
- Based in
- United States
Pricing: Priced by contacts across several tiers; CRM features are bundled on higher plans. Free plan: no; free trial available.
Head to head
Compare ActiveCampaign with
Also consider
ActiveCampaign alternatives
Questions
ActiveCampaign: common questions
Is ActiveCampaign good?
ActiveCampaign scores 7.7 out of 10 in our email marketing platforms scorecard, rank 3 of 7. An automation-first platform combining email marketing, a sales CRM and lead scoring, aimed at businesses with complex customer journeys.
Who is ActiveCampaign best for?
Best for B2B and service businesses using detailed automations. Less suited to beginners who just need a monthly newsletter.
How much does ActiveCampaign cost?
Priced by contacts across several tiers; CRM features are bundled on higher plans. Free plan: no; free trial available.
What are ActiveCampaign's key terms and features?
Free plan: No; Free trial on paid plans: Yes; Free plan limits: No free plan; Priced by: Contacts; Support channels: Email and chat; phone on higher tiers; Company base / data region: United States. As published by the brand, last checked 2026-11-01.
What is a good alternative to ActiveCampaign?
Brevo (7.9/10) is the top-scoring option in the same list. See the full email marketing platforms ranking for every alternative.
Transparency
Sources and how we make money
Sources we used
Checked 1 Nov 2026. Brands change terms often; confirm on the brand's site before you buy.
How we make money
Some links to brands may earn AltFTool a commission. That never changes a score, a rank or whether a brand is listed. Scores come only from the criteria above.
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