Google's free Skillshop certification for Google Analytics, backed by four free courses from beginner to advanced.
Free certificate
Self-pacedBeginner
10 free courses
Free Business & Marketing courses
Digital marketing, SEO, content, email and analytics — taught by the platforms that actually run these channels, so the certificates carry weight with employers.
10 free courses
HubSpot Academy
AEO Fundamentals
HubSpot's free certification on answer engine optimisation: staying visible in search and AI-generated answers.
Free certificate2.3 hrsBeginnerSaylor Academy
BUS203: Principles of Marketing
Saylor Academy's free marketing principles course, from segmentation to campaign launch and social media, with a free certificate.
Free certificate30 hrsBeginnerHubSpot Academy
Content Marketing Certification Course
HubSpot's free content marketing certification: storytelling, content strategy, blogging, repurposing, promotion and measurement.
Free certificate8.4 hrsBeginnerHubSpot Academy
Email Marketing Certification
HubSpot's free email marketing certification: strategy, segmentation, deliverability, personalisation, design, copy and testing.
Free certificate4 hrsBeginnerGoogle's free Skillshop certification for building and optimising Google Search campaigns, including AI-powered features.
Free certificateSelf-pacedBeginnerHubSpot Academy
Inbound Marketing Certification
HubSpot's free certification on the inbound method: attracting, engaging and delighting customers with the flywheel model.
Free certificate3 hrsBeginnerSemrush Academy
Semrush SEO Crash Course with Brian Dean
A free, under-an-hour SEO crash course from Semrush Academy with Brian Dean, covering keywords, content and backlinks.
Free certificate1 hrBeginnerCoursera
Introduction to Marketing
Wharton's popular marketing course on branding, customer centricity and go-to-market strategy, taught by three senior professors.
Paid certificate12 hrsBeginnerAn 8-week IIT Kanpur course on marketing fundamentals: environment scanning, research, buyer behaviour and segmentation.
Paid certificateSelf-pacedBeginner
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Questions about free business & marketing courses
Are these business & marketing courses really free?
Yes. Every course on this page can be studied for free on the provider's own site. 8 of the 10 also give a free certificate; the rest say on the card whether the certificate is paid or not offered.
Which free business & marketing course should I start with?
Start with a beginner course at the top of the list. Use the Level filter to see only beginner courses, and the Time needed filter to find one that fits your week.