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Email Marketing Certification

HubSpot's free email marketing certification: strategy, segmentation, deliverability, personalisation, design, copy and testing.

Taught byHubSpot Academy
Start free on HubSpot Academy

About this course

This course takes you through email marketing from strategy to optimisation. It covers segmentation and contact management, permissions and deliverability, personalisation and automation, design and copywriting, calls to action, analytics and testing, with a free certification exam at the end.

Best for: Marketers and small-business owners who run newsletters or email campaigns.

What you will be able to do

  • Plan an email marketing strategy
  • Segment contacts and protect deliverability
  • Write and design emails that drive action
  • Analyse and A/B test email performance

Syllabus and your progress

Tick modules off as you finish them on HubSpot Academy.

0 of 7 modules done

Plan your pace

At 4 hours a week you would finish in about 1 week, using the course time estimate above.

Progress is saved in this browser only. No account needed.

Cost and certificate

Free certificate

Free course and free certification from HubSpot Academy.

HubSpot Academy sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is Email Marketing Certification really free?
Yes, the course material is free on HubSpot Academy. Free course and free certification from HubSpot Academy.
How long does Email Marketing Certification take?
Plan for about 4 hrs in total (Provider estimate: 3 hours 59 minutes across 12 lessons). It is self-paced, so you can go faster or slower.
Do I need experience before Email Marketing Certification?
No. It is a beginner course with no prerequisites listed.

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Email Marketing Certification

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